About SuBMoJour

Mapping and Understanding Sustainable Business Models for Journalism (SuBmoJour) 2010-2012

New forms of content production and social interaction have significantly changed the media landscape and people´s communication behaviour. The overlap between traditional mass media forms and diverse modes of user generated content is expanding. This has provoked a wave of research and speculation about the future of possible new modes and models for journalism. At the same time, the business models of traditional media companies are going through profound transformations. Old ways of making business don´t necessarily work anymore, and new, sustainable models are badly needed.

SuBmoJour project will be realized in two phases. The first phase consists of planning and building the Jbusinessmodels101.com database. The database will present business models that are profitable, or are soon becoming profitable. The Jbusinessmodels101.com database will serve as a tool of research and development, as an open innovation database and as a how-to quide about creating revenue models for publications.

In the second phase, we will study with in-depth case studies the economical and social conditions of journalism in order to understand what the context of these business models is. The project will carry out case studies in the USA, Europe and Japan. The work concentrates on three interrelated themes, 1) business models and production concepts, 2) work processes, and 3) journalistic identities.

SuBmoJour is a collaboration project of three universities, USC Annenberg, J-School of Waseda University and Journalism Research and Development Centre at Tampere University.

Read more about the project and staff members from the University of Tampere pages.

Edit October 2012: Our study is done and you can find it here.


The team

Esa Sirkkunen

Esa Sirkkunen, the coordinator of SuBMoJour, has been working as a researcher at the Research Centre COMET, University of Tampere Finland for over fifteen years. His research interests are in journalism and its transformation, citizen communication and social media. He has written and co-written over 30 reports and articles on these topics. Along with Esa the following journalism students have contributed to the data gathering of the Finnish cases of SuBMoJour: Gyan Dookie, Päivi Kerola, Kiira Koskela, Tiina Kuvaja, Markku Nykänen and Viljami Vaskonen. Researcher and journalist Tuomas Näveri has carried out the two German case studies.



Nicola Bruno

Nicola Bruno is a journalist, co-founder of Effecinque and a former fellow at the Reuters Institute for the Study of Journalism (2010–11). He has written about digital culture and media issues for, amongst others, Corriere della Sera, D-La Repubblica, and Sky.it since 2001. His book on ‘post-journalism’, La Scimmia che Vinse il Pulitzer (‘The Monkey That Won the Pulitzer’) was published in Italian by Bruno Mondadori in 2011. In April 2012 he co-authored “Survival is Success. Journalistic Online Start-Ups in Western Europe”, a report on European pure-players published by the Reuters Institute for the Study of Journalism.


Clare Cook

With more than ten years’ experience in the print and periodical press, Clare Cook is now a senior lecturer and researcher at the University of Central Lancashire, the UK’s oldest journalism school. She is coauthor of Social Media for Journalists: News in a New Media Ecology (Sage 2013) and specialises in social media, magazines and media management. Contact @cecook or email cecook@uclan.ac.uk for consultancy or training.



Pekka Pekkala

As the former head of development in Helsingin Sanomat, Pekkala helped the largest newspaper in the Nordics to embrace the digital future. They reorganized the newsroom with new CMS, created an online-first culture, built the most popular mobile site in Finland and innovated a $600.000 a year digital subscription model. Currently he is working as a researcher, writer and a consultant in Helsinki and Los Angeles. Contact @pekkapekkala or pekka.pekkala@gmail.com



Luchino Sívori

He is currently doing a PhD at University of Tampere, Finland, researching on media academic input within policy-making and management processes (Nordic & Mediterranean context). He has collaborated in prestigious congresses like RIPE Initiative, ECREA and IAMCR, and written a chapter about Spanish & Finnish academic input in Public Service Media firms in the book “The Future of PSB in Spain”. He also works in the University radio station, Radio Moreeni, and represent it in the EU Radio network EURANET.



Mikihito Tanaka

Dr. Mikihito Tanaka is an Associate Professor at the Graduate School of Journalism in Waseda University, Tokyo. He has spent most of his career working as a biologist and journalist, and currently researches online journalism and science journalism. Tanaka is the co-founder and member of the Science Media Centre of Japan. His work was supported by MEXT KAKENHI Grant Number 23700301.


Johanna Vehkoo

Johanna Vehkoo is a freelancer writer and author of the book Stop the Press! Tales from the Era of New Journalism (published in Finnish in September 2011). Her background is in arts journalism and she is specialized in literature, but nowadays she mostly writes about the intersections of media, technology and democracy. She is a co-founder of Hacks/Hackers Helsinki. She spent the academic year 2009–2010 as a Journalist Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford and the following year as a Visiting Fellow. Conacts: @vehkoo, LinkedIn and blog at vehkoo.wordpress.com.

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3 thoughts on “About SuBMoJour

  1. Pingback: Lessons on sustainability from global study of news start-ups « MDLF Knowledge Bridge

  2. Pingback: Il reboot dei media: libertà di stampa e innovazione - EJO - European Journalism Observatory : EJO – European Journalism Observatory

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