SuBmoJour- Questionnaire Proposal from Japan-Unit
[Note] This questionnaire is just a proposal, and including almost whole things that we discussed. (According to our preliminary interview and research about the Japanese Web-Journalism market.) May be it is too much for usage, so please use just for the reference.
[Int]: Question suitable for face-to-face interview (post-questionnaire)
[Note] Some of the information bellows can be obtained from the public information.
-The name of the publication and / or company and / or organization
-A form of the organization (ex. a joint-stock company, a limited (-liability) company, private management or nonprofit organization etc.)
-The name of the president of company
-The number of the staff
1) History about your Company
Q1-1: Background of the company at the moment on establishment:
Q1-1-1: How much capital you had on establishment? Where did you get it?
Q1-1-2: What was your technical capital at the establishment stage?
(Expected answers: Established with System Engineer, and established by myself with using WordPress etc.)
Q1-1-3: What was your human capital at the establishment stage?
(Expected answers: Established with a writer and a programmer who are dedicated staff members.)
Q1-2: About the period until the launch:
Q1-2-1: What was the history from preparation to establishment? [Int]
Q1-2-2: How long did / will it take to be profitable? (When your company got into the black?)
2) Organization of your company
Q2: About details of the staffs:
Q2-1: How is the ratio of the staffs in whole employees? (answer in percentage)
[Note] Several business models in Japan may only have editors, and outsourcing the freelance-journalists.
Q2-2: How many people do you employ for each of the following?
(Employment status, regular employees and contracts etc.)
-Content creators (Reporter / Editor), paid full time
-Content creators (Reporter / Editor), paid half time
-Content creators (Reporter / Editor), paid freelancers
-Content creators (Reporter / Editor), paid revenue share
-Content creators (Reporter / Editor), unpaid
-Content creators (Reporter / Editor), citizen contributors or interns
-Content creators (Reporter / Editor), others (including outsourcing)
-Business, marketing & sales, paid full time
-Business, marketing & sales, paid half time
-Business, marketing & sales, paid revenue share
-Business, marketing & sales, others (including outsourcing)
-System Engineer, paid full time
-System Engineer, paid half time
-System Engineer, paid revenue share
-System Engineer, others (including outsourcing)
[Additional Question [Int]] How do you divide the time for sales from creating of contents?
3) About the management and money
Q3-1: Sales of last year
Q3-2: Operating income of last year
Q3-3: Bottom line of last year
[Note] This question may be very difficult to get answers.
Q3-4: Sales and its breakdown: How do you proceed? Please check the followings, and rate them according to your revenue balance.
-Cost Per Impression (CPI or CPM)
-Cost per Click (CPC)
-Product sales (Electronic Commerce)
-Affiliate Marketing (If possible, give concrete examples (ex. Google Adsense, etc.)
-Other revenue sources
-Consultation to other comapny
-Books, DVDs, Special editions of content
Q3-5: The present balance of income is ideal as you expected? If not, what is your ideal balance? [Int]
Q4: Cost structure
Q4-1: Please rate the expenditure upon your administration (percentage)
-Facilities, system keeping
Q4-2: How is the payment style for the journalists? [Int]
[Monthly, weekly, per every writing or revenue share]
Q5: Invest planning
What is your investment planning of the future? [Int]
[Note] Questions below are to grasp the tendency of the company; for distinguishing “journalistic” company from the “media” company.
Q6: Governance, Management idea, Management policy etc. [Int]
Q6-1: Do you have any motto (or elements of ethics) in your company?
Q6-2: How to secure editorial rights or independences on journalistic work?
(Did you feel a pressure on article writing?)
Q6-3: Experienced trouble cases (and how did you cope with it)?
(Ex: Lawsuit against contents.)
Q6-4: (More Straight Q) How do you define yourself?; “Journalism company” or the “media company”?
(Cf: Do you define yourself as the “Watch Dog” in your field? If you not, did you make or try to make articles of the kind?)
Q6-5: How do you assume the number of competitors (company)?
Q6-6: Managing your website is your main business? (Q for CEO)
Q6-7: The activity on writing the article in your site is your main business? (Q for individual journalist)
Q7: Human resources
Q7-1: What is the career background of journalists and staffs?
Q7-2: Facilities for trainings as a journalist in company: Can you train journalist by yourself? (In On-the-Job training manner? / have training program?)
Q7-3: Do you outsourcing the function of your organization? If so, what part is it?
(Ex: Cite design/administration, server etc.) Capital, Loaning
Q8: Audience (customer, user)
Q8-1: How do you assume your audiences? / Targeting audiences?
Q8-2: What is the interaction channel between audience and you?
(ex. How do you receive opinions/get feedbacks about your article from audience? Twitter? Email?)
Q8-3: What is the number of Page view? / How much do you estimate the number of unique user (UU) is?
[Note] Questions below can be investigated by ourselves before interview/Qs.
Q9-1: What is your site’s specialty? (Specialized in some fields?)
Q9-2: Where do you offer/provide your article? (ex. Huge Portal site such as Yahoo! News, etc.)
Q9-3: If you are making articles by yourself, how do you gather resources?
-Taking part in press conference/interview
-Receiving press release
-Investigating the field (in traditional manner).
-Interviewing on the Internet.
-Translating foreign articles.
Q9-5: Do you provide your news in the other languages?
Q10-1: How do you cooperate with SNS? (Ex: Facebook, Twitter etc.)
Q10-2: Are the any unique characteristics in your site compared to the others?
Q10-3: How frequent / How much do you add the article in your site? (Number of articles added per day/week/month)
Q10-4: How do you collaborate with existent (legacy) media.(Ex: TV, Newspaper)
Q10-5: How do you collaborate with other sites?