The Awl Finds Some Level of Online Success

By David Carr: In September 2008, Mr. Sicha, Alex Balk and David Cho all found themselves laid off from Radar, the on-again-off-again magazine and Web site. Confronted by the headwinds of a growing media recession, they decided to hand-crank a future by starting their own site.

If you were going to assemble a business plan for a Web site, you would look closely at everything The Awl did and then head in precisely the opposite direction.

New York Times: Against Odds, Web Site Finds Niche