Entrepreneurial journalists should pursue several revenue streams

By Steve Buttry: Entrepreneurial journalists make a mistake if they think advertising is their only potential revenue stream. Our entrepreneurial journalism class at Georgetown University will focus tonight on exploring possible ways to make money beyond display advertising: events, merchandising, transactions, daily deals, social media, training and consulting, selling content, providing a service to another media, content production as service, data and donations.

The Buttry Diary: Entrepreneurial journalists should pursue several revenue streams