Making the new digital market: A case for an Information Trust Association

By Bill Densmore: Several media and technology organizations have built proprietary or closed systems to distribute and get compensated for content they control. However successful these closed, siloed systems, outside them lies a larger universe of consumers seeking and using additional news and digital information. Connecting the silos, sharing users and content, could expand consumer choice and the digital information marketplace – an “easy pass” for information.

A public-benefit Information Trust Association could create and administer technical protocols and business rules for a shared user network that exchanges trust, identity and information commerce.

RJI: Making the new digital market: A case for an Information Trust Association