The name of the publication and / or company
Uusi Suomi Ltd.
A form of the organization
A joint stock company (osakeyhtiö).
Describe the site or business in few words
Uusi Suomi Ltd. is a privately owned web publisher, located in Helsinki, Finland. Company publishes web newspaper Uusi Suomi (uusisuomi.fi) which continues the journalistic traditions of Uusi Suomi, a conservative Finnish newspaper which operated between 1919-1991.
Uusi Suomi is currently the most successful independent news site in Finland. The special features of this web newspaper – concentrated much on social issues – are independent news production and active and polemic discussions. Uusi Suomi has a popular blog section called Puheenvuoro (puheenvuoro.uusisuomi.fi) and its prominent bloggers have succeeded in starting many important debates on the national level.
Who’s creating the content
Content creators, paid full time
7 (editor in chief, producer, news editor, three journalists, photographer. Source: Interview of the editor in chief Markku Huusko in Journalisti -trade magazine in 2011)
Content creators, paid half time
Content creators, paid freelancers
Nine columnists/bloggers in co-operation with YLE Puhe
Content creators, unpaid (for example citizen contributors or interns?)
Hundreds of bloggers
System engineers: (technical maintenance, site design and development personnel etc.) paid full-time
Business, marketing & sales, other
Sales Manager + Outsourced to Verkossa Media Oy (independent ad network in Finland)
How is your time divided between doing business and content?
50 – 50
How they make money
Revenue models and sustainability
Year 2010/12: 786 000
Year 2009/12: 275 000
Year 2008/12: 421 000
Year 2010 negative with close to 400 000 euros (source Kauppalehti).
Year 2009 negative with 646 000 euros (source Kauppalehti).
What kind of advertisement you sell
Cost per impression
Selling products or services (digital or virtual)
In 2010 Uusi Suomi started to sell its journalistic news content to other Finnish media sites (Voice, Plaza). US sells also blog visibility to business
Other revenue sources
Business to business marketing channel for companies.
Do you see your publication as your main product
What would be the most important thing on your road to sustainability?