Analyst: Patch costs AOL about $150,000 per site, $160 million a year

By Julie Moos: AOL is spending about $160 million a year on Patch, which equates to about $150,000 to run each individual Patch site annually, according to an analyst’s estimate. AOL first focused on building traffic to Patch sites, and just recently started ramping up ad sales.

WSJ / Poynter.org – Analyst: Patch costs AOL about $150,000 per site, $160 million a year