Case Study: (Finland)

Based on the interview made in 12.08.2011 with editor in chief Riikka Krenn. 

The name of the publication and / or company

Rantapallo Ltd.

Established (year)

2007, registered as an independent company in 31.12.2009 (Kaupparekisteri)

Web address

A form of the organization

A joint stock company (osakeyhtiö)

Describe the site or business in few words

Rantapallo Ltd. is a privately owned web publisher, located in Vantaa, Finland. Company publishes a website It covers different sides of travelling – from travel stories and tips to news. Very important parts of are searches: last-minute offers from all the major Finnish travel agencies, searches of flights, hotels and other relevant travel related services. is currently the most successful independent travel site in Finland and it has good visibility also on the social media sites, eg. in Facebook and in Twitter.

Staff numbers

Who’s creating the content

Content creators, paid full-time

2  (managing director and editor in chief)

Content creators, paid half time


Content creators, paid freelancers


Content creators, unpaid (for example citizen contributors or interns?)

More than 50 travel bloggers on the separated blog section of Interns are used now and then in different tasks.

System engineers: (technical maintenance, site design and development personnel etc.) paid full-time

None, few extra hands hired when needed for the technical maintenance and graphic design.

Business, marketing & sales, other

Outsourced to Verkossa Media Oy (independent ad network in Finland)

How is your time divided between doing business and content? 

70%content 30% business

How they make money

Revenue models and sustainability




Revenue 1000 EUR 448
Revenue Change %
Profit 1000 EUR 87
Profit  % 25,90


What kind of advertisement you sell

Cost per impression

Sponsored sections like Finnmatkat TV: videos from the destinations of Finnmatkat. 

Selling products or services (digital or virtual) produces the travel content of the Finnish MSN-portal. also produces profiled content about travelling for some websites of an independent web publisher Darwin Media: Helistin for parents having babies, Kimallus for women and Huoltamo for men.  

What would be the most important thing on your road to sustainability?

“Courage to start a new service, situational awareness which means sensing the right moment to act, small and flexible organization, good knowledge of the Internet and its possibilities and also of the tourist industry.”