Case Study: GIGAZINE (Japan)

Based on the interview made on 07.04.2011 with Keito Yamazaki,GIGAZINE founder

The name of the publication and / or company

OSA Inc.


April 2000

Web Address

Form of the company

Business corporation (joint-stock company)

Describe your site or business in few words.

“GIGAZINE” is an online magazine. The name is coined from the words “gigabyte” and “magazine”, and relates to the fact that the website contains gigabytes of information.

The website has gained popularity by covering a variety of news topics, including contents related to Information Technology, current affairs as well as news at home and abroad. Review on software, hardware and online service, in addition to event reports and interviews are also covered.

Well-known as a comical news website, GIGAZINE not only puts up articles written by their staff, but also posts news headlines of stories website of newspapers, blogs and aggregation site such as ‘2 channel’. In this way, GIGAZINE get its contents from various sources and provide them in a categorized manner.

Apart from articles written up by GIGAZINE staff, Contents are arranged in form of character, image, and movie, all of which are of large amount.

As of August 2011, the website gets about 83 million page views per month (including RSS), and about 25 million unique users per month, making it one of Japan’s most influential blogs. It has been named as one of “50 of the world’s most influential blogs” by the Guardian newspaper, and one of the “Top 25 blogs in the world” by TIME magazine.

The website changed to a blog format in April 2006, and since July of the same year, has been updating articles using a editorial desk system. There are no editorial meetings, and each person is responsible for their own proofreading. The chief editor is in full charge of the overall situation.

Information is sent out actively via Twitter, and the company also has channels on YouTube and eyeVio.

Staff numbers

Who’s creating the content

Total staff of 9 (private)


How they make money

Revenue models and sustainability


Not public.

Almost entirely supported by advertising revenue, a small amount from book sales.

About the pressure from sponsors

GIGAZINE has been able to avoid any moral or material pressure from sponsors because it maintains its status as a news website reporting on a wide range of topics, from games to anime to music. It has never focused on one area. When it comes to covering stories with possible copyright violations, we make sure that only information from reliable news sources are used. As a result, there are possibilities that the news become puff piece. Taking in the reader’s needs, the information they want, it is important to continue running a news website that chooses the information people want to read about on a wide range of cultural topics.

What kind of advertisement you sell

We utilize every kind of advertising system, but there are no sponsored links. Advertisements are displayed to the readers as they are.

What would be the most important thing on your road to sustainability?

Following the East Japan earthquake on March 11, 2011, GIGAZINE posted a series of disaster-related articles, and website visitor numbers jumped up to the highest they had ever been. It was an opportunity for GIGAZINE to learn how important journalism is, and we hope that when the next major disaster or emergency strikes, we can be a medium for accurate and helpful information. This is especially true for accidents such as Fukushima, where the public lost faith in the mass media (television, newspapers) who were writing stories from information provided by the government – a source they did not trust. Many of the public turned to the internet to find the right information. It may be said the incident was a sign for media websites such as GIGAZINE that they will not be able to survive without covering hard news.