Case study: Talk to the Press (UK)

The name of the publication and / or company

Talk to the Press

Established

2008

Web Address

www.talktothepress.co.uk

Form of the company

Ltd

Describe your site or business in few words.

Natasha Courtenay-Smith’s press agency. Media experts, helping ordinary people handle press attention, and selling stories to newspapers, magazines and TV.

Staff numbers

Who’s creating the content

Content creators, paid full-time

2 feature writers

Content creators, unpaid

2-3

Are some of the content creators citizen contributors or interns?

We have around two to three interns a year.

How is your time divided between doing business and content?

“I am full-time on the business side with my role including: marketing the business, adding new products, generating automatic payments, invoicing, accounts, generating contacts with mainstream media.”

Business, marketing & sales, paid full-time

1

 

How they make money

Revenue models and sustainability

 

Would you say your business model is sustainable?

Definitely. It is sustainable enough for everyone to take good wages

How much is your yearly or monthly revenue?

Undisclosed.

Where does your revenue go?

Google ad words, salaries, story payments, rent, computers, offices, website development and maintenance.

How much do you pay to your contributors?

“We pay people depending on the value of their story and what we can sell it on for to other women’s magazines and tabloid newspapers. It depends on what their story is about. We pay out several hundred thousand pounds to contributors a year.”

What about profit?

“We need to make more people aware of the website and what we do but we don’t know how to do it. They find us if we use SEO and make sure we are top of Google and I try to do as much as possible to promote the business such as talks and going on television such as the Loraine Kelly show.”

Do you sell virtual or physical products?

“Books. We also run case study link – this gives leads to freelance journalists so they can source work, it is on a different site.”

Do you see your publication as your main product?

“The main revenue source is selling stories to mainstream newspapers and magazines. The website is a marketing channel for this service as a way for us to bring in the leads but we make the money from selling the stories. We turn round at least 300 a year. We have around unique users 36,000 a year.”

What would be the most important thing on your road to sustainability?

Making more sales from reader stories. That is where the income is. My main focus is on generating contacts to sell stories to as well as making people aware of us so they can sell their stories.