Demand Media: We’re Not THAT Dependent on Google

By Shira Ovide: A big question mark around Demand Media, one of the IPO darlings of last month, was its dependence on Google for traffic and revenue for its websites such as how-to site eHow.com and humor hub Cracked.com. In the company’s first earnings conference call as a public company, Demand Media talked about all the ways it isn’t so reliant on Google.

WSJ: Demand Media: We’re Not THAT Dependent on Google