Backfence Founder Mark Potts: Hyperlocal Takes Patience

BY DAVID HIRSCHMAN: News veteran Mark Potts is best known in the industry for his (failed) site Backfence, which pioneered a hyperlocal model that leveraged user-generated content. When Backfence folded in 2007, Potts wrote at length about some key lessons he learned about hyperlocal, including the need for “conversation” in local journalism, the size of monetizable communities, and the how the cost equation for hyperlocal might work in the future.

Street Fight Magazine: Backfence Founder Mark Potts: Hyperlocal Takes Patience