A Case Study in Long Beach, California — What It Takes to Survive and Thrive

As local print, radio and television news divisions struggle to stay afloat, online community news sites are increasingly filling the gaps left by traditional news outlets. But, do these hyper-local, online startups offer a sustainable business model different from their traditional counterparts? The USC Annenberg Center on Communication Leadership & Policy (CCLP) seeks to answer that question with the publication of a new case study on the challenges facing the Long Beach Post, an online news website launched in 2006.

USC Annenberg: Online Community News: A Case Study in Long Beach, California — What It Takes to Survive and Thrive