Drawing the Line on Advertorial Content for Hyperlocals

BY BRIAN DENGLER: One way to boost revenue for a hyperlocal news site may be to supplement editorial content with paid content — such as advertorials, sponsored reviews, or endorsements. But a hyperlocal publisher who takes this path may walk into a legal landmine unless they’re completely transparent in distinguishing its editorial content from its paid content.

Street Fight Magazine: Drawing the Line on Advertorial Content for Hyperlocals