By Kerry Lauerman, Editor in Chief, Salon.com: There’s a terrible stereotype about Web editors, that we just care about traffic. Page views, unique visitors, clicks, hits, eyeballs, drivebys, furtive peeks, longing glances and everything in between. And it’s true! Except I’m here to tell you that there’s no easy trick, no gimmick, to draw people to read your Website. Trust me, we’ve tried.