How Newspapers Are Faring Trying to Build Digital Revenue

A new study, based on analysis of private financial data from 38 newspapers and in-depth interviews with senior executives from 13 companies, found that the papers studied are losing seven dollars in print advertising for every one dollar they are gaining in new digital revenue — a ratio that shows the pace at which newspapers are shrinking. Executives were candid about the obstacles they faced in making the digital transition, including changing corporate culture and attracting digital sales people to newspapers.

Pew Research Center: How Newspapers Are Faring Trying to Build Digital Revenue