Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue

“It seems like some of the hyperlocal ones that have been more successful have actually been the ones that have been more independent. Where the person, maybe the editor or the publisher, has lived in the town or just has a passion about it and people know them. So, I think that’s one real key, at least in terms of the editorial side, of getting readership.”

Street Fight: Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue