Case study: ArcticStartup Ltd. (Finland)

The name of the publication and / or company

ArcticStartup Ltd.


The website was established in 2007, joint-stock company registered in 2009

Web Address

Form of the company

Joint-stock company

Describe your site or business in few words.

ArcticStartup is a community based media organization focused on promoting new startup companies in the field of digital, mobile and web based business. On their website, they publish daily 4-5 stories concerning startup-business in Nordic countries and Baltic region. In addition to stories they publish job advertisements on their site.

Over half of ArcticStartups revenue comes from conferences that they organize in the capital cities of Nordic and Baltic regions. To the conferences they sell tickets and stands. The conferences create an opportunity for participants to network.

The role of the website is to uphold and create a community, who attend to the conferences, and the conferences make it possible to finance the publishing.

Staff numbers

Who’s creating the content

Content creators, paid full-time

2 (other is Antti Vilppunen, CEO and editor-in-chief)

Content creators, paid freelancers


Content creators, unpaid

Some contributing bloggers from the community.

How is your time divided between doing business and content?

70/30 (business/content)

System engineers: (technical maintenance, site design and development personnel etc.) paid full-time

Outsourced to a company that is a shareholder of ArcticStartup Ltd.


How they make money

Revenue models and sustainability


Would you say your business model is sustainable?


How much is your yearly or monthly revenue?

Revenue in 2011: over 100 000 euros (131500 USD). Two thirds of the revenue comes from organizing conferences and one third from the website, mostly from the sponsored blogs.

What kind of advertising you sell?

Most important are the advertisements sold in the conferences. On website they don’t sell banners or such, Job advertisements are free, but one can highlight his/her advertisement with small price.

Sponsored blogs on the ArcticStartup site. Entrance fees to conferences

What would be the most important thing on your road to sustainability?

Most important thing is to produce surplus value to the readers and partners. To innovate and find your place in the market. To control your cash flow. To find out, how to work with your community.