Case Study: Mangas Verdes (Spain)

The name of the publication and / or company

Mangas Verdes

Established

2004

Web Address

www.mangasverdes.es 

Form of the company

Personal Weblog

Describe your site or business in few words.

“Mangas Verdes” is a journalistic blog that gives information about 4 specific issues: Technology, Politics, Arts & Games. It was created, according to its CEO, Manuel Almeyda, to express “ideas not given in traditional mass media”.

Staff numbers

Who’s creating the content

Content creators, paid full-time

1

Content creators, unpaid

4

Are some of the content creators citizen contributors or interns?

“One of them is intern: Rosi Morera (the CEO’s wife). The other three are citizen contributors.

It must be said that these 3 other outsiders are not always the same people; the specific number of 3 is, however, what the blog usually uses. “

How is your time divided between doing business and content?

Most of the time is paid to the creation of content, while only a small percentage is dedicated to “business” (which in this case, it is oriented to paying the web server and dealing with publicity agencies).

How they make money

Revenue models and sustainability

Would you say your business model is sustainable?

Right now, Mangas Verdes have been sustainable thanks to the publicity won by the recognition of important national prizes, like Best Blog in Spain (2008), Best Internet Communicator (2010), Best Weblog in Spanish (Deutsche Welle, 2006) and Best Technology and Internet Spanish Blog (2005).

How much is your revenue per year?

6.000 euros

Where does your revenue go?

The revenue goes strictly to the costs of the blog: web server maintenance, technological equipment and normal costs, like internet service, etc…

How much do you pay to your contributors?

So far, nothing. It is based on collaborative participation, although “Mangas Verdes” CEO admits that he is thinking about the possibility of improving it a bit more in the near future, like incorporating more fix people.

What about profit?

So far, “Mangas Verdes” is not profitable; the money it earns goes to cover the costs.

What kind of advertising you sell?

Ad Networks, Sponsorship

Other revenue sources

Donations

Do you see your publication as your main product?

No, “Mangas Verdes” is actually the second most important task in both, Manuel Almeyda and Rosi Morera ´ careers. They work in professional traditional mass media in Canarias Islands, Spain, as full time journalists.

What would be the most important thing on your road to sustainability?

Keeping the number of readers/visitors and the fame won via national prizes are probably the main elements.