Case Study: Patient Power (USA)

The name of the publication and / or company

Patient Power LLC

Established

2005

Web Address

www.patientpower.info

Form of the company

LLC

Describe your site or business in few words.

Patient Power produces audio and video interview programs on serious medical topics, relying on interviews with renowned experts and inspiring patients. It is supported financially by major medical centers, through limited advertising, and unrestricted educational grants from pharmaceutical and biotechnology companies. Patients with illnesses such as cancers and chronic conditions rely on their programs to become better informed about the latest news for their condition.

Staff numbers

Who’s creating the content

Content creators, paid full-time

4

Content creators, paid half time

3

Content creators, paid freelancers

4

Content creators, unpaid

4

Are some of the content creators citizen contributors or interns?

Yes

How is your time divided between doing business and content?

50/50

Business, marketing & sales, paid full-time

1

Business, marketing & sales, revenue share

2

How they make money

Revenue models and sustainability

Would you say your business model is sustainable?

Yes. It brings in $800,000 – $1 million a year and could be much bigger if we worked more on business development.

How much is your yearly or monthly revenue?

>$800,000

Where does your revenue go?

We reinvest almost everything after salaries and costs. Costs include labor, advertising and promotion of our programs, travel, web hosting, web development, insurance, accounting, legal, taxes, office equipment etc.

How much do you pay to your contributors?

We do not pay for copy. Producers are paid per diem or per project. Varies.

What about profit?

Profit goes back into fueling business growth.

What kind of advertising you sell?

Sponsorship

Do you sell virtual or physical products?

Audio and video.

Do you see your publication as your main product?

No

What would be the most important thing on your road to sustainability?

Adding other host/interviews, expanding into Europe and globally, attracting more ongoing sponsors/advertisers and bigger sustained audiences.