Audience engagement and business sense are essential to success of local news start ups

By Michele McLellan: Do local online news sites fail because there is no revenue model? I suggest an alternative explanation: Online start ups often struggle because their leaders don’t know enough about running a business or making money on the Web (and some don’t want to learn).

Knight Digital Media Center, News Leadership 3.0 blog: Audience engagement and business sense are essential to success of local news start ups