Case Study: RocketNews24 (Japan)

Based on an interview xxx date

The name of the publication and / or company

RocketNews24, Socio Corporation

Established

December 28, 1994

Web Address

rocketnews24.com

Form of the company

Business corporation

Describe your site or business in few words.

RocketNews24 is a popular website that enjoys a high rate of sharing among Japanese social networking site users. Contents tend to lean towards entertainment, but by also including hard news and other related issues, we arouse journalistic debate in a paradoxical manner.

The interviewee on characteristics of the website:

‘RocketNews24 is a news website dealing with strange, interesting news and happenings on the Internet, etc., both in Japan and abroad. In particular, we publish news that people are likely to share on social networking sites.’

‘Our news sources not only include online materials, but also features on-the-ground research, primarily in Japan and other Asian countries. We place emphasis on giving the reader that unique feeling of actually being on the spot. In this kind of reporting, our journalists are more likely to appear in front of the camera.’

Staff numbers

Who’s creating the content

  • editing staff 10%
  • journalist 70%
  • sales/marketing 15%
  • system engineer 5%

How they make money

Revenue models and sustainability

Advertising Revenue

  • 95% of total revenue
  • In terms of method: Ad Networks, Cost per Impression (CPI or CPM), Cost per Click (CPC) and Sponsored link are used.

Other Revenue  

  • Affiliate 4% of total revenue
  • Traffic barter 1% of total revenue

What would be the most important thing on your road to sustainability?

We think our position as a website specializing in entertainment is important. Instead of recklessly expanding our reporting into different fields, our journalists build a presence by focusing on what they are best on, entertainment. We also seek to continue providing content that exceeds our readers’ expectations, develop with them a relationship based on trust and create a site that readers will return to regularly.

Our goal for the future is to contribute to the presence of Japanese and Asian culture (especially entertainment) among readers of the world. To realize this goal, we are aiming to build a framework where content is collected systematically from across Japan and Asia. Moreover, we plan to promote the growth of the English version of RocketNews24 by recruiting more native English speakers.