Case Study: A Power Magazine (Japan)
The name of the publication and / or company
A Power Magazine (A Power Now Corporation)
February 25, 2011
Form of the company
Describe your site or business in few words.
A Power Magazine is a free magazine providing information of daily life especially in support of foreigners who either have interest in Japan or on a visit in Japan as, for example, international students. Their contents include information on job-hunting, house renting, and visa application, as well as Japanese culture. Those contents are so close to daily life that they have attracted the attention of foreigners who are interested in Japan, and thus expanding its influence among them.
The interviewer on characteristics of the website: ‘ Our uniqueness lies in the fact that we are providing contents not only in Japanese, but also in English, Chinese and Korean. This is out of the consideration that any foreigner who is interested in Japan can have direct access to our contents, not to mention those who are currently staying in Japan, say, as international students.
Who’s creating the content
- editing staff 66.6％
- sales/marketing 16.6％
- system engineer 16.6％
How they make money
Revenue models and sustainability
It has not been long since the company was established, and for this reason, the company has made through its 2011 by receiving investment and funding. As the goal of revenue in the second year, a 0.18 billion yen’s revenue is expected.
Moreover, in its fifth year, it is aiming at the presentation in stock market not only in Japan, but also in Singapore and Hong Kong.
In terms of method: Ad Networks, Cost per Impression (CPI or CPM), Cost per Click (CPC) and Sponsored link are used by the whole website including its mail magazine.
Affiliate, consulting/lectures, workshop 20% of total revenue
Reception of investment and funding 80% of total revenue
What would be the most important thing on your road to sustainability?
We think sustainability is possible if we can maintain our business and increase our revenue. We started as a pushing power to stimulate the development of our main business, staffing service and real estate.
As for our future picture, we plan to start a free service providing our A Power Magazine in English and Chinese, among Android terminals in Malaysia.
Moreover, we are considering adopting a blog style news service supported by entries written by ordinary internet users. They are required to generate their contents, at least bilingual, including Japanese and their native language. Their reward will be determined based on the number of access. In this way, we will be able to become the only media about ‘Japan’ supported by foreigners from all over the world.
This will bring about traffic not only within Japan, but also from other parts of the globe. Especially, we regard it as a key to our sustainability whether we can win support from our Asian readers.