Category Archives: Ad networks

Case Study: YouReporter (Italy)

The name of the publication and / or company

YouReporter

Established

2008

Web Address

www.youreporter.it

Form of the company

LLC

Describe your site or business in few words.

YouReporter is a citizen journalism website that has become a popular destination for people interested in sharing breaking news videos or pictures. Content uploaded on YouReporter.com is often re-used by big media outlets, especially during crisis events as well as for the daily coverage of local news.

Angelo Cimarosti, founder of YouReporter, explains: “We launched YouReporter in 2008, as a purely amateur initiative. I am a broadcast journalist and I have always felt frustrated by the vast amount of videos and pictures available online (it is often impossible for reporters to find them). So, together with Stefano De Nicolo (a broadcast journalist), Luca Bauccio (a lawyer) and Alessandro Coscia (a programmer/designer) we decided to launch a citizen journalism website mainly focused on visual contributions. And this was the right insight at the right time. Around 2009 in Italy we have assisted to an explosion of mobile devices with video-recording capabilities and so our website has become a popular destination for many “citizen journalists” interested in reaching a wider audience. After a 2-year start-up period (with no business plan at all), in 2010 we decided to invest more time and money in YouReporter. That was also because managing a video-centered website means that you spend a lot of money in bandwidth, hosting etc. Presently our business model is focused on free content (accessible and re-usable by whoever is interested) subsidized by advertising. Thanks to the huge amount of monthly unique visitors (1.5 million in December 2011) we are sure that advertising alone can be enough for our sustainability.”

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Case Study: A Power Magazine (Japan)

The name of the publication and / or company

A Power Magazine (A Power Now Corporation)

Established

February 25, 2011

Web Address

www.apower-magazine.net

Form of the company

Business corporation

Describe your site or business in few words.

A Power Magazine is a free magazine providing information of daily life especially in support of foreigners who either have interest in Japan or on a visit in Japan as, for example, international students. Their contents include information on job-hunting, house renting, and visa application, as well as Japanese culture. Those contents are so close to daily life that they have attracted the attention of foreigners who are interested in Japan, and thus expanding its influence among them.

The interviewer on characteristics of the website: ‘ Our uniqueness lies in the fact that we are providing contents not only in Japanese, but also in English, Chinese and Korean. This is out of the consideration that any foreigner who is interested in Japan can have direct access to our contents, not to mention those who are currently staying in Japan, say, as international students.

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Case Study: nanapi, Rocketstart Company (Japan)

Based on an interview xxx date

The name of the publication and / or company

nanapi, Rocketstart Company

Established

December 2007

Web Address

nanapi.jp

Form of the company

Business corporation

Describe your site or business in few words.

nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.

As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’

Staff numbers

Who’s creating the content

  • editing staff 30%
  • sales/marketing 10%
  • system engineer/designer 15%
  • others (web producer, director, etc.) 45%

How they make money

Revenue models and sustainability

Advertising Revenue

In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.

Other Revenue  

Reception of investment and funding 0.33 billion yen

How much is your yearly or monthly revenue?

Not disclosed.

What would be the most important thing on your road to sustainability?

We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.

 

Case Study: RocketNews24 (Japan)

Based on an interview xxx date

The name of the publication and / or company

RocketNews24, Socio Corporation

Established

December 28, 1994

Web Address

rocketnews24.com

Form of the company

Business corporation

Describe your site or business in few words.

RocketNews24 is a popular website that enjoys a high rate of sharing among Japanese social networking site users. Contents tend to lean towards entertainment, but by also including hard news and other related issues, we arouse journalistic debate in a paradoxical manner.

The interviewee on characteristics of the website:

‘RocketNews24 is a news website dealing with strange, interesting news and happenings on the Internet, etc., both in Japan and abroad. In particular, we publish news that people are likely to share on social networking sites.’

‘Our news sources not only include online materials, but also features on-the-ground research, primarily in Japan and other Asian countries. We place emphasis on giving the reader that unique feeling of actually being on the spot. In this kind of reporting, our journalists are more likely to appear in front of the camera.’

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Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Asymco (Finland)

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

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Case Study: Urheiluviikko.net (Finland / Malta)

The name of the publication and / or company

Urheiluviikko.net, High Roller Factory Ltd.

Established

The site was established by DeeReal t:mi in 2006. In 2010 the ownership of the site was transferred to High Roller Factory Ltd.

Web Address

 Urheiluviikko.net

Form of the company

Urheiluviikko.net was originally launched by DeeReal, Pekka Värre’s one man company. Currently the site is owned by High Roller Factory Ltd, a Maltese joint stock company.

Describe your site or business in few words.

Urheiluviikko.net is a website that is aimed for enthusiastic sport followers and sport betters. The main emphasis is on football, ice hockey and other sports favored by the Finns.

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Case Study: Media Street Apps Limited (UK)

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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Case Study: Blottr Digital Limited (UK)

The name of the publication and / or company

Blottr Digital Limited

Established

August 2010

Web Address

Blottr.com

Form of the company

Limited company

Describe your site or business in few words.

Adam Baker, the founder:

“Blottr is a citizen journalism news service that enables anyone to capture, report and collaborate on news they are witnessing from mobile to web instantly.

When I was watching the atrocities of 9/11 unfold, I was surprised it took CNN as long as it did to break the coverage of what was going on. Yet there were hundreds of people capturing the footage without an outlet for it. Then, maybe 2 years ago, I saw a documentary using that footage the citizens had been capturing, and it was really powerful – raw, really engaging. It got me thinking that there’s got to be a better way to enable people on the scene to report the news. I’m also a news junkie, I really love news. Here in the UK paywalls are going up and the mainstream media is laying off lots of editorial staff. So I thought this is probably a really good time to launch a service like Blottr.

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Case Study: News 3.0 (Italy)

The name of the publication and / or company

News 3.0

Established

2010

Web Address

www.lettera43.it

Form of the company

Joint-Stock Company

Describe your site or business in few words.

News 3.0 is a news production start-up launched in 2010 with a solid capital position (about 5 million Euro from several investors). It develops both horizontal and vertical information portals, plus web applications and other services.

Paolo Madron, founder of News 3.0 explains: “We started off with Lettera43, a product we like to call a ‘a daily magazine’, a mixture of worldwide news aggregation and in-depth news analysis – something along the lines of The Daily Beast in the USA. Then, in 2011 we launched two vertical websites – one dedicated to Economics (www.economiaweb.it), and another one to fashion (www.modainforma.it). Very soon two more portals, devoted to Travel and International Expo 2015 (which will take place in Milan, Italy), will be launched.

We are also working on information websites in English, with an integrated e-commerce platform on Italian lifestyle, targeting audiences in countries with a high GDP growth (China, Turkey, Russia, Brazil, India).”

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