Category Archives: Banners – CPM / CPI

CPM = Cost Per Million

Case Study: YouReporter (Italy)

The name of the publication and / or company

YouReporter

Established

2008

Web Address

www.youreporter.it

Form of the company

LLC

Describe your site or business in few words.

YouReporter is a citizen journalism website that has become a popular destination for people interested in sharing breaking news videos or pictures. Content uploaded on YouReporter.com is often re-used by big media outlets, especially during crisis events as well as for the daily coverage of local news.

Angelo Cimarosti, founder of YouReporter, explains: “We launched YouReporter in 2008, as a purely amateur initiative. I am a broadcast journalist and I have always felt frustrated by the vast amount of videos and pictures available online (it is often impossible for reporters to find them). So, together with Stefano De Nicolo (a broadcast journalist), Luca Bauccio (a lawyer) and Alessandro Coscia (a programmer/designer) we decided to launch a citizen journalism website mainly focused on visual contributions. And this was the right insight at the right time. Around 2009 in Italy we have assisted to an explosion of mobile devices with video-recording capabilities and so our website has become a popular destination for many “citizen journalists” interested in reaching a wider audience. After a 2-year start-up period (with no business plan at all), in 2010 we decided to invest more time and money in YouReporter. That was also because managing a video-centered website means that you spend a lot of money in bandwidth, hosting etc. Presently our business model is focused on free content (accessible and re-usable by whoever is interested) subsidized by advertising. Thanks to the huge amount of monthly unique visitors (1.5 million in December 2011) we are sure that advertising alone can be enough for our sustainability.”

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Case Study: A Power Magazine (Japan)

The name of the publication and / or company

A Power Magazine (A Power Now Corporation)

Established

February 25, 2011

Web Address

www.apower-magazine.net

Form of the company

Business corporation

Describe your site or business in few words.

A Power Magazine is a free magazine providing information of daily life especially in support of foreigners who either have interest in Japan or on a visit in Japan as, for example, international students. Their contents include information on job-hunting, house renting, and visa application, as well as Japanese culture. Those contents are so close to daily life that they have attracted the attention of foreigners who are interested in Japan, and thus expanding its influence among them.

The interviewer on characteristics of the website: ‘ Our uniqueness lies in the fact that we are providing contents not only in Japanese, but also in English, Chinese and Korean. This is out of the consideration that any foreigner who is interested in Japan can have direct access to our contents, not to mention those who are currently staying in Japan, say, as international students.

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Case Study: RocketNews24 (Japan)

Based on an interview xxx date

The name of the publication and / or company

RocketNews24, Socio Corporation

Established

December 28, 1994

Web Address

rocketnews24.com

Form of the company

Business corporation

Describe your site or business in few words.

RocketNews24 is a popular website that enjoys a high rate of sharing among Japanese social networking site users. Contents tend to lean towards entertainment, but by also including hard news and other related issues, we arouse journalistic debate in a paradoxical manner.

The interviewee on characteristics of the website:

‘RocketNews24 is a news website dealing with strange, interesting news and happenings on the Internet, etc., both in Japan and abroad. In particular, we publish news that people are likely to share on social networking sites.’

‘Our news sources not only include online materials, but also features on-the-ground research, primarily in Japan and other Asian countries. We place emphasis on giving the reader that unique feeling of actually being on the spot. In this kind of reporting, our journalists are more likely to appear in front of the camera.’

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Case Study: Record China (Japan)

Based on the interview made on 18.01.2012 with Mr. Hiroyuki Yamaki

The name of the publication and / or company

Record China Inc.

Established

August 2005

Web Address

www.recordchina.co.jp

Form of the company

Business corporation

Describe your site or business in few words.

With the globalization of Japanese society, there is growing interest towards news of its neighboring countries such as China.

‘Record China’ is an online media, which provides digital contents 24 hours a day, covering news, photo, and video related to China and other Asian countries. It has been publishing news and photos in collaboration with major portal websites such as ‘Yahoo!Japan’ and ‘livedoor’, and other institutions like Nikkei Telecom and Dow Jones. With their help, Record China is able to provide contents enjoying high news ranking overseas. Moreover, in addition to the fact that it renders photo data to NHK and TBS, ‘Record China’ also deals with interviewing, shooting and editing on request of TV stations.

Main audiences include media dealing with China’s news and businessmen who see China as their marketplace. Diversified information about China are displayed in category such as current affairs, economy, society, culture and sports.

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Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Demotix (UK)

The name of the publication and / or company

Demotix

Established

January 2009

Web Address

Demotix.com

Form of the company

Limited company

Describe your site or business in few words.

Turi Munthe, CEO:

“Demotix is an online platform that allows anyone anywhere to upload their news, video and images. We vet that material and then license it on to mainstream media. Essentially we are a ‘citizen journalism AP’ (= newswire). We split the revenue from sales 50/50 with our contributors.

On the other hand, we are increasingly becoming also a news publisher. Our secondary business model, as of very recently, is advertising revenue on Demotix.com as a news site. In January this year we were getting about 1,3 million page views a month, which is what prompted us to bring on advertising revenue. We share that with our contributors, so that they get 80% and Demotix gets 20%.

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Case Study: Media Street Apps Limited (UK)

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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Case Study: Varese News (Italy)

The name of the publication and / or company

Varese News

Established

1997

Web Address

www.varesenews.it

Form of the company

LLC

Describe your site or business in few words.

Varese News is an online-only local newspaper, often described as one of the best practice in Italian new media landscape. Founded in 1997 and having survived the Dot-com bubble, it gradually became the most read publication in the Varese area, surpassing even the well-established local daily La Prealpina. Having focused from the very beginning on technological innovation and community building, today their website has 80,000 unique visitors per day and it is financial sustainable. In 2000 the overall company structure was modified to include main trade associations, unions, some enterprises and other local institutions.

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Case Study: Rue89 (France)

The name of the publication and / or company

Rue89

Established

2007

Web Address

www.rue89.com

Form of the company

Société par actions semplifie (similar to LLC)

Describe your site or business in few words.

“Rue89 was launched in 2007 by five professional journalists, some of them previously involved with the leftist newspaper Liberation. From the very beginning, the website stood out for its unique approach to digital journalism, clearly stated in its initial slogan: “Information with three voices: journalists, experts and you!” The term “”Rue”" (street) symbolizes the opening of a new way, while the number 89 recalls three symbolic events in history: the French Revolution (1789), the fall of the Berlin Wall (1989), and the invention of the Web (1989).

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Case Study: AgoraVox (France)

The name of the publication and / or company

AgoraVox

Established

2005

Web Address

www.agoravox.fr

Form of the company

Foundation

Describe your site or business in few words.

AgoraVox was one of the first European citizen journalism sites. Created in 2005 from an idea by Carlo Revelli and Joël de Rosnay resembling the successful South-Korean OhMyNews website, AgoraVox relies almost exclusively on users generated content. The main aim of AgoraVox is to promote the freedom of expression and information, especially on issues not so much covered by mainstream media.

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