Category Archives: Cost per Click (CPC)

Case Study: A Power Magazine (Japan)

The name of the publication and / or company

A Power Magazine (A Power Now Corporation)

Established

February 25, 2011

Web Address

www.apower-magazine.net

Form of the company

Business corporation

Describe your site or business in few words.

A Power Magazine is a free magazine providing information of daily life especially in support of foreigners who either have interest in Japan or on a visit in Japan as, for example, international students. Their contents include information on job-hunting, house renting, and visa application, as well as Japanese culture. Those contents are so close to daily life that they have attracted the attention of foreigners who are interested in Japan, and thus expanding its influence among them.

The interviewer on characteristics of the website: ‘ Our uniqueness lies in the fact that we are providing contents not only in Japanese, but also in English, Chinese and Korean. This is out of the consideration that any foreigner who is interested in Japan can have direct access to our contents, not to mention those who are currently staying in Japan, say, as international students.

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Case Study: nanapi, Rocketstart Company (Japan)

Based on an interview xxx date

The name of the publication and / or company

nanapi, Rocketstart Company

Established

December 2007

Web Address

nanapi.jp

Form of the company

Business corporation

Describe your site or business in few words.

nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.

As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’

Staff numbers

Who’s creating the content

  • editing staff 30%
  • sales/marketing 10%
  • system engineer/designer 15%
  • others (web producer, director, etc.) 45%

How they make money

Revenue models and sustainability

Advertising Revenue

In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.

Other Revenue  

Reception of investment and funding 0.33 billion yen

How much is your yearly or monthly revenue?

Not disclosed.

What would be the most important thing on your road to sustainability?

We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.

 

Case Study: RocketNews24 (Japan)

Based on an interview xxx date

The name of the publication and / or company

RocketNews24, Socio Corporation

Established

December 28, 1994

Web Address

rocketnews24.com

Form of the company

Business corporation

Describe your site or business in few words.

RocketNews24 is a popular website that enjoys a high rate of sharing among Japanese social networking site users. Contents tend to lean towards entertainment, but by also including hard news and other related issues, we arouse journalistic debate in a paradoxical manner.

The interviewee on characteristics of the website:

‘RocketNews24 is a news website dealing with strange, interesting news and happenings on the Internet, etc., both in Japan and abroad. In particular, we publish news that people are likely to share on social networking sites.’

‘Our news sources not only include online materials, but also features on-the-ground research, primarily in Japan and other Asian countries. We place emphasis on giving the reader that unique feeling of actually being on the spot. In this kind of reporting, our journalists are more likely to appear in front of the camera.’

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Case Study: Demotix (UK)

The name of the publication and / or company

Demotix

Established

January 2009

Web Address

Demotix.com

Form of the company

Limited company

Describe your site or business in few words.

Turi Munthe, CEO:

“Demotix is an online platform that allows anyone anywhere to upload their news, video and images. We vet that material and then license it on to mainstream media. Essentially we are a ‘citizen journalism AP’ (= newswire). We split the revenue from sales 50/50 with our contributors.

On the other hand, we are increasingly becoming also a news publisher. Our secondary business model, as of very recently, is advertising revenue on Demotix.com as a news site. In January this year we were getting about 1,3 million page views a month, which is what prompted us to bring on advertising revenue. We share that with our contributors, so that they get 80% and Demotix gets 20%.

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Case Study: News 3.0 (Italy)

The name of the publication and / or company

News 3.0

Established

2010

Web Address

www.lettera43.it

Form of the company

Joint-Stock Company

Describe your site or business in few words.

News 3.0 is a news production start-up launched in 2010 with a solid capital position (about 5 million Euro from several investors). It develops both horizontal and vertical information portals, plus web applications and other services.

Paolo Madron, founder of News 3.0 explains: “We started off with Lettera43, a product we like to call a ‘a daily magazine’, a mixture of worldwide news aggregation and in-depth news analysis – something along the lines of The Daily Beast in the USA. Then, in 2011 we launched two vertical websites – one dedicated to Economics (www.economiaweb.it), and another one to fashion (www.modainforma.it). Very soon two more portals, devoted to Travel and International Expo 2015 (which will take place in Milan, Italy), will be launched.

We are also working on information websites in English, with an integrated e-commerce platform on Italian lifestyle, targeting audiences in countries with a high GDP growth (China, Turkey, Russia, Brazil, India).”

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Case Study: Varese News (Italy)

The name of the publication and / or company

Varese News

Established

1997

Web Address

www.varesenews.it

Form of the company

LLC

Describe your site or business in few words.

Varese News is an online-only local newspaper, often described as one of the best practice in Italian new media landscape. Founded in 1997 and having survived the Dot-com bubble, it gradually became the most read publication in the Varese area, surpassing even the well-established local daily La Prealpina. Having focused from the very beginning on technological innovation and community building, today their website has 80,000 unique visitors per day and it is financial sustainable. In 2000 the overall company structure was modified to include main trade associations, unions, some enterprises and other local institutions.

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Case Study: Rue89 (France)

The name of the publication and / or company

Rue89

Established

2007

Web Address

www.rue89.com

Form of the company

Société par actions semplifie (similar to LLC)

Describe your site or business in few words.

“Rue89 was launched in 2007 by five professional journalists, some of them previously involved with the leftist newspaper Liberation. From the very beginning, the website stood out for its unique approach to digital journalism, clearly stated in its initial slogan: “Information with three voices: journalists, experts and you!” The term “”Rue”” (street) symbolizes the opening of a new way, while the number 89 recalls three symbolic events in history: the French Revolution (1789), the fall of the Berlin Wall (1989), and the invention of the Web (1989).

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Case Study: AgoraVox (France)

The name of the publication and / or company

AgoraVox

Established

2005

Web Address

www.agoravox.fr

Form of the company

Foundation

Describe your site or business in few words.

AgoraVox was one of the first European citizen journalism sites. Created in 2005 from an idea by Carlo Revelli and Joël de Rosnay resembling the successful South-Korean OhMyNews website, AgoraVox relies almost exclusively on users generated content. The main aim of AgoraVox is to promote the freedom of expression and information, especially on issues not so much covered by mainstream media.

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Case Study: niwango (Japan)

Based on the interview made on 05.04.2011 with Seiji Sugimoto

The name of the publication and / or company

nicovideo

Established

2005/11

Web Address

www.nicovideo.jp

Form of the company

Business corporation (joint-stock company)

A joint business between Dwango and Niwango. Dwango is an internet entertainment company that launched Nico Nico Doga, a downloadable music website and online gaming site available on mobile phones. Niwango is a company belonging to Dwango, which runs Nico Nico Doga and its own information service.

Describe your site or business in few words.

Nico Nico-doga is a video-sharing site operated by Niwango.  The website’s most well-known feature is its commenting system, which allows user comments to stream across the screen as a video is being played, creating a new way to watch videos.

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Case study: Ampparit.com (Finland)

The name of the publication and / or company

Ampparit Ltd.

Established

Established in July 1st 2004, a joint stock company established in 2007.

Web Address

www.ampparit.com

Form of the company

A joint stock company

Describe your site or business in few words.

Ampparit.com is a news portal service that gathers and updates almost all of the Finnish news headlines on one site. The news headlines are divided in the different categories that enable the user to navigate according to his/hers interests. For example business, culture, politics, ice hockey, food etc. In addition there are user related categories, created by the site community: for example the most popular headlines per clicks or the most recommended headlines.

There is a weather service, web-TV, TV-guide, and a news map that puts together news by geographical location. Naturally the service also follows what is shared in social media: in a mix-up of social media and news coverage it follows the most shared topics in Facebook, Google+ and Twitter.

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