Category Archives: Location-based ads

Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Media Street Apps Limited (UK)

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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Case study: Ampparit.com (Finland)

The name of the publication and / or company

Ampparit Ltd.

Established

Established in July 1st 2004, a joint stock company established in 2007.

Web Address

www.ampparit.com

Form of the company

A joint stock company

Describe your site or business in few words.

Ampparit.com is a news portal service that gathers and updates almost all of the Finnish news headlines on one site. The news headlines are divided in the different categories that enable the user to navigate according to his/hers interests. For example business, culture, politics, ice hockey, food etc. In addition there are user related categories, created by the site community: for example the most popular headlines per clicks or the most recommended headlines.

There is a weather service, web-TV, TV-guide, and a news map that puts together news by geographical location. Naturally the service also follows what is shared in social media: in a mix-up of social media and news coverage it follows the most shared topics in Facebook, Google+ and Twitter.

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Case study: Tilannehuone.fi (Finland)

The name of the publication and / or company

 Arknet Avoin Yhtiö and Tilannehuone.fi

Established

2007

Web Address

Tilannehuone.fi

Form of the company

Partnership

Describe your site or business in few words.

Tilannehuone.fi has existed as a website since 2004 or 2005. It was – and still is mainly a hobby for its developers, two brothers who were interested in crime, fire and rescue issues. In 2007 the company was established in order to get a media status in the eyes of authorities. The idea of Tilannehuone.fi is to aggregate all the open data about emergencies and alarms in Finland on one continuously updated list and illustrate the alarms also on an interactive map.

“Our main idea has been to show the information differently than others do. We want our web pages to be visually clear and that the information can be found easily and fast. We want to tell the people what’s really happening, not just that there was an alarm somewhere. We want to report also those alarms that aren’t newsworthy in other media. We never did this for other media companies, but for the man in the street. However, other media companies have learned how to make good use of our publication. When we started to sell advertising the publication became profitable.”

Tilannehuone.fi uses also volunteers who are collecting information and photos of accidents from different areas in Finland. The media coverage about the accidents is also linked to the site.

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