Category Archives: Mobile ads

Case Study: YouReporter (Italy)

The name of the publication and / or company

YouReporter

Established

2008

Web Address

www.youreporter.it

Form of the company

LLC

Describe your site or business in few words.

YouReporter is a citizen journalism website that has become a popular destination for people interested in sharing breaking news videos or pictures. Content uploaded on YouReporter.com is often re-used by big media outlets, especially during crisis events as well as for the daily coverage of local news.

Angelo Cimarosti, founder of YouReporter, explains: “We launched YouReporter in 2008, as a purely amateur initiative. I am a broadcast journalist and I have always felt frustrated by the vast amount of videos and pictures available online (it is often impossible for reporters to find them). So, together with Stefano De Nicolo (a broadcast journalist), Luca Bauccio (a lawyer) and Alessandro Coscia (a programmer/designer) we decided to launch a citizen journalism website mainly focused on visual contributions. And this was the right insight at the right time. Around 2009 in Italy we have assisted to an explosion of mobile devices with video-recording capabilities and so our website has become a popular destination for many “citizen journalists” interested in reaching a wider audience. After a 2-year start-up period (with no business plan at all), in 2010 we decided to invest more time and money in YouReporter. That was also because managing a video-centered website means that you spend a lot of money in bandwidth, hosting etc. Presently our business model is focused on free content (accessible and re-usable by whoever is interested) subsidized by advertising. Thanks to the huge amount of monthly unique visitors (1.5 million in December 2011) we are sure that advertising alone can be enough for our sustainability.”

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Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Varese News (Italy)

The name of the publication and / or company

Varese News

Established

1997

Web Address

www.varesenews.it

Form of the company

LLC

Describe your site or business in few words.

Varese News is an online-only local newspaper, often described as one of the best practice in Italian new media landscape. Founded in 1997 and having survived the Dot-com bubble, it gradually became the most read publication in the Varese area, surpassing even the well-established local daily La Prealpina. Having focused from the very beginning on technological innovation and community building, today their website has 80,000 unique visitors per day and it is financial sustainable. In 2000 the overall company structure was modified to include main trade associations, unions, some enterprises and other local institutions.

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Case Study: AgoraVox (France)

The name of the publication and / or company

AgoraVox

Established

2005

Web Address

www.agoravox.fr

Form of the company

Foundation

Describe your site or business in few words.

AgoraVox was one of the first European citizen journalism sites. Created in 2005 from an idea by Carlo Revelli and Joël de Rosnay resembling the successful South-Korean OhMyNews website, AgoraVox relies almost exclusively on users generated content. The main aim of AgoraVox is to promote the freedom of expression and information, especially on issues not so much covered by mainstream media.

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Case Study: niwango (Japan)

Based on the interview made on 05.04.2011 with Seiji Sugimoto

The name of the publication and / or company

nicovideo

Established

2005/11

Web Address

www.nicovideo.jp

Form of the company

Business corporation (joint-stock company)

A joint business between Dwango and Niwango. Dwango is an internet entertainment company that launched Nico Nico Doga, a downloadable music website and online gaming site available on mobile phones. Niwango is a company belonging to Dwango, which runs Nico Nico Doga and its own information service.

Describe your site or business in few words.

Nico Nico-doga is a video-sharing site operated by Niwango.  The website’s most well-known feature is its commenting system, which allows user comments to stream across the screen as a video is being played, creating a new way to watch videos.

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