Category Archives: Newsletter Advertising

Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Media Street Apps Limited (UK)

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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Case study: Perlentaucher (Germany)

The name of the publication and / or company

Perlentaucher

Established

2000

Web Address

perlentaucher.de

Form of the company

Perlentaucher Medien GmbH (LLC)

Describe your site or business in few words.

“Perlentaucher is an internet-only culture magazine offering an extensive daily press roundup in combination with our own reporting. We aim to engage ourselves actively in cultural, political and internet-related debates. In addition to such important subject areas as literature and film, we also cover a wide mixture of other cultural themes in our reporting.”

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Case study: Ars Technica (USA)

Based on an interview with Ken Fisher, Ars Technica founder August 17 2011. The numbers are from the early days from the site and before Condé Nast acquired it 2008.

The name of the publication and / or company

Ars Technica

Established

July 1998, LLC

Web Address

http://arstechnica.com/

Describe your site or business in few words.

Ars Technica is a publication that’s really devoted to telling the story of the interaction of IT and culture. They do news and reviews articles but focus on technology from a pretty broad angle. Ars Technica tries to put everything into “big conversation” about technology, no matter if its gaming, science or Federal Policy on broadband.

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Questionnaire

SuBmoJour- Questionnaire Proposal from Japan-Unit

 

[Note] This questionnaire is just a proposal, and including almost whole things that we discussed. (According to our preliminary interview and research about the Japanese Web-Journalism market.) May be it is too much for usage, so please use just for the reference.

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