Text links

Case studies that belong to category Text links.

Case Study: Urheiluviikko.net (Finland / Malta)

April 17, 2012 in 5-10, Ad networks, Case Studies, Consulting, CPA - Lead Generation, Finland, More than $100.000, Original content, Pay Per Post, RSS Advertising, Special editions of content, Sponsorship, Sports, Text links | No comments

The name of the publication and / or company

Urheiluviikko.net, High Roller Factory Ltd.

Established

The site was established by DeeReal t:mi in 2006. In 2010 the ownership of the site was transferred to High Roller Factory Ltd.

Web Address

 Urheiluviikko.net

Form of the company

Urheiluviikko.net was originally launched by DeeReal, Pekka Värre’s one man company. Currently the site is owned by High Roller Factory Ltd, a Maltese joint stock company.

Describe your site or business in few words.

Urheiluviikko.net is a website that is aimed for enthusiastic sport followers and sport betters. The main emphasis is on football, ice hockey and other sports favored by the Finns.

Read the rest of this entry »

Case Study: Media Street Apps Limited (UK)

April 11, 2012 in $50.000-$100.000, 1, Ad networks, Ads through your Facebook page, Affiliate marketing, Banners - CPM / CPI, Case Studies, CPA - Lead Generation, Location-based ads, News, Newsletter Advertising, Original content, Pay Per Post, Sponsorship, Text links, UK | No comments

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

Read the rest of this entry »

Case Study: News 3.0 (Italy)

April 11, 2012 in 10+, Ad networks, Aggregation, Case Studies, Cost per Click (CPC), Italy, More than $100.000, News, Original content, Software, plugins or apps, Sponsorship, Syndication, Text links, Video | No comments

The name of the publication and / or company

News 3.0

Established

2010

Web Address

www.lettera43.it

Form of the company

Joint-Stock Company

Describe your site or business in few words.

News 3.0 is a news production start-up launched in 2010 with a solid capital position (about 5 million Euro from several investors). It develops both horizontal and vertical information portals, plus web applications and other services.

Paolo Madron, founder of News 3.0 explains: “We started off with Lettera43, a product we like to call a ‘a daily magazine’, a mixture of worldwide news aggregation and in-depth news analysis – something along the lines of The Daily Beast in the USA. Then, in 2011 we launched two vertical websites – one dedicated to Economics (www.economiaweb.it), and another one to fashion (www.modainforma.it). Very soon two more portals, devoted to Travel and International Expo 2015 (which will take place in Milan, Italy), will be launched.

We are also working on information websites in English, with an integrated e-commerce platform on Italian lifestyle, targeting audiences in countries with a high GDP growth (China, Turkey, Russia, Brazil, India).”

Read the rest of this entry »

Case Study: Varese News (Italy)

April 10, 2012 in 10+, Ad networks, Audio, Banners - CPM / CPI, Case Studies, Consulting, Cost per Click (CPC), Donations, Events, Freelancing, Italy, Job Boards or Classifieds, Local, Mobile ads, More than $100.000, News, Original content, Sponsorship, Text links, Training, Video | No comments

The name of the publication and / or company

Varese News

Established

1997

Web Address

www.varesenews.it

Form of the company

LLC

Describe your site or business in few words.

Varese News is an online-only local newspaper, often described as one of the best practice in Italian new media landscape. Founded in 1997 and having survived the Dot-com bubble, it gradually became the most read publication in the Varese area, surpassing even the well-established local daily La Prealpina. Having focused from the very beginning on technological innovation and community building, today their website has 80,000 unique visitors per day and it is financial sustainable. In 2000 the overall company structure was modified to include main trade associations, unions, some enterprises and other local institutions.

Read the rest of this entry »

Case Study: AgoraVox (France)

April 9, 2012 in 10+, Ad networks, Banners - CPM / CPI, Case Studies, Citizen Journalism, Consulting, Cost per Click (CPC), Crowdfunding, Donations, France, Mobile ads, More than $100.000, News, RSS Advertising, Speaking, Sponsorship, Text links, Training | No comments

The name of the publication and / or company

AgoraVox

Established

2005

Web Address

www.agoravox.fr

Form of the company

Foundation

Describe your site or business in few words.

AgoraVox was one of the first European citizen journalism sites. Created in 2005 from an idea by Carlo Revelli and Joël de Rosnay resembling the successful South-Korean OhMyNews website, AgoraVox relies almost exclusively on users generated content. The main aim of AgoraVox is to promote the freedom of expression and information, especially on issues not so much covered by mainstream media.

Read the rest of this entry »

Case study: Ampparit.com (Finland)

February 23, 2012 in 2-5, Ad networks, Aggregation, Banners - CPM / CPI, Case Studies, Consulting, Cost per Click (CPC), CPA - Lead Generation, Donations, Finland, Location-based ads, More than $100.000, News, Other, Other, Selling data, Speaking, Sponsorship, Text links | No comments

The name of the publication and / or company

Ampparit Ltd.

Established

Established in July 1st 2004, a joint stock company established in 2007.

Web Address

www.ampparit.com

Form of the company

A joint stock company

Describe your site or business in few words.

Ampparit.com is a news portal service that gathers and updates almost all of the Finnish news headlines on one site. The news headlines are divided in the different categories that enable the user to navigate according to his/hers interests. For example business, culture, politics, ice hockey, food etc. In addition there are user related categories, created by the site community: for example the most popular headlines per clicks or the most recommended headlines.

There is a weather service, web-TV, TV-guide, and a news map that puts together news by geographical location. Naturally the service also follows what is shared in social media: in a mix-up of social media and news coverage it follows the most shared topics in Facebook, Google+ and Twitter.

Read the rest of this entry »