Category Archives: Citizen Journalism

Case Study: Lichfield Community Media (LCM) (UK)

The name of the publication and / or company

Lichfield Community Media (LCM)

Established

2009

Web Address

lichfieldlive.co.uk

Form of the company

Community interest company

Describe your site or business in few words.

Philip John, web developer, internet consultant: “LCM started as Lichfield Blog three years ago. Later on the name was changed to Lichfield Live. Recently LCM launched also Burntwood Live. (Lichfield and Burntwood are major towns in Lichfield District, in Staffordshire, which is home to about 97 000 people.)”

Philip John also runs his own web business, Journal Local, which offers a WordPress platform designed especially hyperlocal websites.

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Case Study: YouReporter (Italy)

The name of the publication and / or company

YouReporter

Established

2008

Web Address

www.youreporter.it

Form of the company

LLC

Describe your site or business in few words.

YouReporter is a citizen journalism website that has become a popular destination for people interested in sharing breaking news videos or pictures. Content uploaded on YouReporter.com is often re-used by big media outlets, especially during crisis events as well as for the daily coverage of local news.

Angelo Cimarosti, founder of YouReporter, explains: “We launched YouReporter in 2008, as a purely amateur initiative. I am a broadcast journalist and I have always felt frustrated by the vast amount of videos and pictures available online (it is often impossible for reporters to find them). So, together with Stefano De Nicolo (a broadcast journalist), Luca Bauccio (a lawyer) and Alessandro Coscia (a programmer/designer) we decided to launch a citizen journalism website mainly focused on visual contributions. And this was the right insight at the right time. Around 2009 in Italy we have assisted to an explosion of mobile devices with video-recording capabilities and so our website has become a popular destination for many “citizen journalists” interested in reaching a wider audience. After a 2-year start-up period (with no business plan at all), in 2010 we decided to invest more time and money in YouReporter. That was also because managing a video-centered website means that you spend a lot of money in bandwidth, hosting etc. Presently our business model is focused on free content (accessible and re-usable by whoever is interested) subsidized by advertising. Thanks to the huge amount of monthly unique visitors (1.5 million in December 2011) we are sure that advertising alone can be enough for our sustainability.”

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Case Study: nanapi, Rocketstart Company (Japan)

Based on an interview xxx date

The name of the publication and / or company

nanapi, Rocketstart Company

Established

December 2007

Web Address

nanapi.jp

Form of the company

Business corporation

Describe your site or business in few words.

nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.

As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’

Staff numbers

Who’s creating the content

  • editing staff 30%
  • sales/marketing 10%
  • system engineer/designer 15%
  • others (web producer, director, etc.) 45%

How they make money

Revenue models and sustainability

Advertising Revenue

In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.

Other Revenue  

Reception of investment and funding 0.33 billion yen

How much is your yearly or monthly revenue?

Not disclosed.

What would be the most important thing on your road to sustainability?

We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.

 

Case Study: Demotix (UK)

The name of the publication and / or company

Demotix

Established

January 2009

Web Address

Demotix.com

Form of the company

Limited company

Describe your site or business in few words.

Turi Munthe, CEO:

“Demotix is an online platform that allows anyone anywhere to upload their news, video and images. We vet that material and then license it on to mainstream media. Essentially we are a ‘citizen journalism AP’ (= newswire). We split the revenue from sales 50/50 with our contributors.

On the other hand, we are increasingly becoming also a news publisher. Our secondary business model, as of very recently, is advertising revenue on Demotix.com as a news site. In January this year we were getting about 1,3 million page views a month, which is what prompted us to bring on advertising revenue. We share that with our contributors, so that they get 80% and Demotix gets 20%.

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Case Study: Blottr Digital Limited (UK)

The name of the publication and / or company

Blottr Digital Limited

Established

August 2010

Web Address

Blottr.com

Form of the company

Limited company

Describe your site or business in few words.

Adam Baker, the founder:

“Blottr is a citizen journalism news service that enables anyone to capture, report and collaborate on news they are witnessing from mobile to web instantly.

When I was watching the atrocities of 9/11 unfold, I was surprised it took CNN as long as it did to break the coverage of what was going on. Yet there were hundreds of people capturing the footage without an outlet for it. Then, maybe 2 years ago, I saw a documentary using that footage the citizens had been capturing, and it was really powerful – raw, really engaging. It got me thinking that there’s got to be a better way to enable people on the scene to report the news. I’m also a news junkie, I really love news. Here in the UK paywalls are going up and the mainstream media is laying off lots of editorial staff. So I thought this is probably a really good time to launch a service like Blottr.

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Case Study: Rue89 (France)

The name of the publication and / or company

Rue89

Established

2007

Web Address

www.rue89.com

Form of the company

Société par actions semplifie (similar to LLC)

Describe your site or business in few words.

“Rue89 was launched in 2007 by five professional journalists, some of them previously involved with the leftist newspaper Liberation. From the very beginning, the website stood out for its unique approach to digital journalism, clearly stated in its initial slogan: “Information with three voices: journalists, experts and you!” The term “”Rue”" (street) symbolizes the opening of a new way, while the number 89 recalls three symbolic events in history: the French Revolution (1789), the fall of the Berlin Wall (1989), and the invention of the Web (1989).

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Case Study: AgoraVox (France)

The name of the publication and / or company

AgoraVox

Established

2005

Web Address

www.agoravox.fr

Form of the company

Foundation

Describe your site or business in few words.

AgoraVox was one of the first European citizen journalism sites. Created in 2005 from an idea by Carlo Revelli and Joël de Rosnay resembling the successful South-Korean OhMyNews website, AgoraVox relies almost exclusively on users generated content. The main aim of AgoraVox is to promote the freedom of expression and information, especially on issues not so much covered by mainstream media.

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Case study: Jatkoaika.com (Finland)

The name of the publication and / or company

Jatkoaika.com

Established

Registered in 2001.

Web Address

jatkoaika.com

Form of the company

Jatkoaika is a registered association, located in Helsinki, Finland.

Describe your site or business in few words.

Jatkoaika.com is a website which concentrates on ice hockey. It publishes news, articles, interviews, columns, match reports and photographs about Finnish ice hockey leagues and about NHL. The site has also an active message board. All the content is produced by volunteering ice hockey fans. The editing is also done by volunteers. At present there are around 200 volunteers involved in the making of Jatkoaika.com. Jatkoaika.com is one of the most successful independent on-line sites in Finland.

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Case study: Tilannehuone.fi (Finland)

The name of the publication and / or company

 Arknet Avoin Yhtiö and Tilannehuone.fi

Established

2007

Web Address

Tilannehuone.fi

Form of the company

Partnership

Describe your site or business in few words.

Tilannehuone.fi has existed as a website since 2004 or 2005. It was – and still is mainly a hobby for its developers, two brothers who were interested in crime, fire and rescue issues. In 2007 the company was established in order to get a media status in the eyes of authorities. The idea of Tilannehuone.fi is to aggregate all the open data about emergencies and alarms in Finland on one continuously updated list and illustrate the alarms also on an interactive map.

“Our main idea has been to show the information differently than others do. We want our web pages to be visually clear and that the information can be found easily and fast. We want to tell the people what’s really happening, not just that there was an alarm somewhere. We want to report also those alarms that aren’t newsworthy in other media. We never did this for other media companies, but for the man in the street. However, other media companies have learned how to make good use of our publication. When we started to sell advertising the publication became profitable.”

Tilannehuone.fi uses also volunteers who are collecting information and photos of accidents from different areas in Finland. The media coverage about the accidents is also linked to the site.

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Case study: Citizenside (France)

The name of the publication and / or company

Citizenside

Established

2006

Web Address

citizenside.com

Form of the company

Ltd (SaRL)

Describe your site or business in few words.

“Citizenside’s goal is to create the largest online community of amateur and independent reporters where everyone can share their vision of the news by uploading photos and videos. It was launched in France in 2006 and has 70,000 members in 150 countries.

It works as a press wire of images and video with citizen journalists able to earn a 65% revenue share of content sold in the same country as the upload; 50% if content is sold in a different country. It is made up of a 15-strong team of business development, editorial and technical staff, now registered as a limited company with Agence France Press and IAM as shareholders.

The inspiration for the site came after the London Tube bombings when iconic images from witnesses such as Adam Stacey made the rounds on the international press after being posted to Wikinews and Moblog.co.uk ”

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