Category Archives: Other

Case Study: nanapi, Rocketstart Company (Japan)

Based on an interview xxx date

The name of the publication and / or company

nanapi, Rocketstart Company

Established

December 2007

Web Address

nanapi.jp

Form of the company

Business corporation

Describe your site or business in few words.

nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.

As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’

Staff numbers

Who’s creating the content

  • editing staff 30%
  • sales/marketing 10%
  • system engineer/designer 15%
  • others (web producer, director, etc.) 45%

How they make money

Revenue models and sustainability

Advertising Revenue

In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.

Other Revenue  

Reception of investment and funding 0.33 billion yen

How much is your yearly or monthly revenue?

Not disclosed.

What would be the most important thing on your road to sustainability?

We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.

 

Case Study: GIGAZINE (Japan)

Based on the interview made on 07.04.2011 with Keito Yamazaki,GIGAZINE founder

The name of the publication and / or company

OSA Inc.

Established

April 2000

Web Address

gigazine.net

Form of the company

Business corporation (joint-stock company)

Describe your site or business in few words.

“GIGAZINE” is an online magazine. The name is coined from the words “gigabyte” and “magazine”, and relates to the fact that the website contains gigabytes of information.

The website has gained popularity by covering a variety of news topics, including contents related to Information Technology, current affairs as well as news at home and abroad. Review on software, hardware and online service, in addition to event reports and interviews are also covered.

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Case study: Audioboo (UK)

The name of the publication and / or company

Audioboo

Established

2009

Web Address

audioboo.fm

Form of the company

Ltd.

Describe your site or business in few words.

Audioboo. Because sound is social. They are a mobile & web platform that effortlessly allows you to record and share audio for your friends, family or the rest of the world to hear.

“The idea for the media product came from two reasons. The first was my mum dying and I suddenly realised her voice had gone. She had an amazing life and it was such a pity that had all gone. In 2008 we were working with Channel 4 when they were going to launch DAB radio and we realised how great it would be to have a mobile device to record and take pictures and grab location. C4 said fantastic so we sketched and built it. However the recession happened and it was clear C4 weren’t going to launch so we thought we would build it any way and in March 2009 we launched. We put it in the App store and didn’t think much more of it. But then loads of journalistic producers found usage for it: the G20 protests for Guardian and Radio One listeners massively caught on. Lots of people started using it. So the growth was quite serendipitous as we realised we were hitting a great market. The USP of the product: We’re all about real-time spoken word, whereas Soundcloud is about musics. They don’t do real-time particularly well. Our content is about trying to find clips pretty quickly. It’s focus on spoken word and audio books.”

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Case study: Ampparit.com (Finland)

The name of the publication and / or company

Ampparit Ltd.

Established

Established in July 1st 2004, a joint stock company established in 2007.

Web Address

www.ampparit.com

Form of the company

A joint stock company

Describe your site or business in few words.

Ampparit.com is a news portal service that gathers and updates almost all of the Finnish news headlines on one site. The news headlines are divided in the different categories that enable the user to navigate according to his/hers interests. For example business, culture, politics, ice hockey, food etc. In addition there are user related categories, created by the site community: for example the most popular headlines per clicks or the most recommended headlines.

There is a weather service, web-TV, TV-guide, and a news map that puts together news by geographical location. Naturally the service also follows what is shared in social media: in a mix-up of social media and news coverage it follows the most shared topics in Facebook, Google+ and Twitter.

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Case study: Tilannehuone.fi (Finland)

The name of the publication and / or company

 Arknet Avoin Yhtiö and Tilannehuone.fi

Established

2007

Web Address

Tilannehuone.fi

Form of the company

Partnership

Describe your site or business in few words.

Tilannehuone.fi has existed as a website since 2004 or 2005. It was – and still is mainly a hobby for its developers, two brothers who were interested in crime, fire and rescue issues. In 2007 the company was established in order to get a media status in the eyes of authorities. The idea of Tilannehuone.fi is to aggregate all the open data about emergencies and alarms in Finland on one continuously updated list and illustrate the alarms also on an interactive map.

“Our main idea has been to show the information differently than others do. We want our web pages to be visually clear and that the information can be found easily and fast. We want to tell the people what’s really happening, not just that there was an alarm somewhere. We want to report also those alarms that aren’t newsworthy in other media. We never did this for other media companies, but for the man in the street. However, other media companies have learned how to make good use of our publication. When we started to sell advertising the publication became profitable.”

Tilannehuone.fi uses also volunteers who are collecting information and photos of accidents from different areas in Finland. The media coverage about the accidents is also linked to the site.

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Case study: Piano Media (Slovakia)

The name of the publication and / or company

Piano Media

Established

May 2011

Web Address

www.pianomedia.eu

Form of the company

We are a privately held company. Unlisted company co owned by three groups in the form of shares.

Describe your site or business in few words.

Piano media is an online subscription-based content payment model. Its initial project is in Slovakia where nine publishers, newspapers, TV and multimedia, agreed to put some of their online content behind a joint subscription model in May 2011. Since then traffic to the sites has remained stable. Piano Media charge 2.90 euros for a monthly subscription to the content services. They manage traffic data, advise publishers about what to put behind the subscription, and track useability and manage the income generation. It is a cable-tv style bundling model where one fee is taken on behalf of many publishers. They are planning to extend out of Slovakia to other countries or other bundles of content, working with ISP providers and stores.

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