Finland

Case studies that belong to category Finland.

Case Study: Asymco (Finland)

April 18, 2012 in $20.000-$50.000, 1, Ad networks, Case Studies, Consulting, Donations, DVDs, Events, Finland, Merchandise, Original content, Partnerships, Podcast, Selling data, Speaking, Special editions of content, Sponsorship, Technology, Video | No comments

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

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Case Study: Urheiluviikko.net (Finland / Malta)

April 17, 2012 in 5-10, Ad networks, Case Studies, Consulting, CPA - Lead Generation, Finland, More than $100.000, Original content, Pay Per Post, RSS Advertising, Special editions of content, Sponsorship, Sports, Text links | No comments

The name of the publication and / or company

Urheiluviikko.net, High Roller Factory Ltd.

Established

The site was established by DeeReal t:mi in 2006. In 2010 the ownership of the site was transferred to High Roller Factory Ltd.

Web Address

 Urheiluviikko.net

Form of the company

Urheiluviikko.net was originally launched by DeeReal, Pekka Värre’s one man company. Currently the site is owned by High Roller Factory Ltd, a Maltese joint stock company.

Describe your site or business in few words.

Urheiluviikko.net is a website that is aimed for enthusiastic sport followers and sport betters. The main emphasis is on football, ice hockey and other sports favored by the Finns.

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Case study: ArcticStartup Ltd. (Finland)

March 7, 2012 in Case Studies, Events, Finland, Job Boards or Classifieds, More than $100.000, Original content, Sponsorship | No comments

The name of the publication and / or company

ArcticStartup Ltd.

Established

The website was established in 2007, joint-stock company registered in 2009

Web Address

www.arcticstartup.com

Form of the company

Joint-stock company

Describe your site or business in few words.

ArcticStartup is a community based media organization focused on promoting new startup companies in the field of digital, mobile and web based business. On their website, they publish daily 4-5 stories concerning startup-business in Nordic countries and Baltic region. In addition to stories they publish job advertisements on their site.

Over half of ArcticStartups revenue comes from conferences that they organize in the capital cities of Nordic and Baltic regions. To the conferences they sell tickets and stands. The conferences create an opportunity for participants to network.

The role of the website is to uphold and create a community, who attend to the conferences, and the conferences make it possible to finance the publishing.

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Case study: Hellapoliisi (Finland)

March 7, 2012 in 1, Books, Case Studies, CPA - Lead Generation, Finland, Food, More than $100.000, Original content, Special editions of content, Syndication | No comments

The name of the publication and / or company

Hellapoliisi.fi

Established

Registered as a company in 2010

Web Address

Hellapoliisi.fi

Form of the company

A joint stock company

Describe your site or business in few words.

Hellapoliisi Ltd. is a privately owned company, located in Helsinki, Finland. Hellapoliisi.fi is a website which concentrates on food – it publishes recipes and articles of novelty items. Company offers recipes and food photography to order. The owner, Kati Jaakonen, does also recipe books and food related games that are published by Readme.fi Oy and Nelostuote Oy Tactic Games.

The Hellapoliisi (can be translated as Stove police) blogsite started as a hobby. Kati Jaakonen, a cook by profession, founded a food blog around 2006 – 2007 in order to offer photos of her pastry and recipes for people interested in food and cooking. The site became popular very rapidly by offering good recipes for free. The content of the site is still free for visitors. The revenue comes from recipes and food photos that Kati sells to food companies. She also publishes books containing recipes.

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Case study: Jatkoaika.com (Finland)

March 7, 2012 in 10+, Banners - CPM / CPI, Case Studies, Citizen Journalism, Commentary, CPA - Lead Generation, Finland, Message board, More than $100.000, Original content, Sports | No comments

The name of the publication and / or company

Jatkoaika.com

Established

Registered in 2001.

Web Address

jatkoaika.com

Form of the company

Jatkoaika is a registered association, located in Helsinki, Finland.

Describe your site or business in few words.

Jatkoaika.com is a website which concentrates on ice hockey. It publishes news, articles, interviews, columns, match reports and photographs about Finnish ice hockey leagues and about NHL. The site has also an active message board. All the content is produced by volunteering ice hockey fans. The editing is also done by volunteers. At present there are around 200 volunteers involved in the making of Jatkoaika.com. Jatkoaika.com is one of the most successful independent on-line sites in Finland.

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Case study: Ampparit.com (Finland)

February 23, 2012 in 2-5, Ad networks, Aggregation, Banners - CPM / CPI, Case Studies, Consulting, Cost per Click (CPC), CPA - Lead Generation, Donations, Finland, Location-based ads, More than $100.000, News, Other, Other, Selling data, Speaking, Sponsorship, Text links | No comments

The name of the publication and / or company

Ampparit Ltd.

Established

Established in July 1st 2004, a joint stock company established in 2007.

Web Address

www.ampparit.com

Form of the company

A joint stock company

Describe your site or business in few words.

Ampparit.com is a news portal service that gathers and updates almost all of the Finnish news headlines on one site. The news headlines are divided in the different categories that enable the user to navigate according to his/hers interests. For example business, culture, politics, ice hockey, food etc. In addition there are user related categories, created by the site community: for example the most popular headlines per clicks or the most recommended headlines.

There is a weather service, web-TV, TV-guide, and a news map that puts together news by geographical location. Naturally the service also follows what is shared in social media: in a mix-up of social media and news coverage it follows the most shared topics in Facebook, Google+ and Twitter.

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Case study: Tilannehuone.fi (Finland)

February 8, 2012 in 5-10, Ad networks, Aggregation, Banners - CPM / CPI, Case Studies, Citizen Journalism, Crime, Finland, Local, Location-based ads, News, Original content, Other, Software, plugins or apps, Special editions of content | No comments

The name of the publication and / or company

 Arknet Avoin Yhtiö and Tilannehuone.fi

Established

2007

Web Address

Tilannehuone.fi

Form of the company

Partnership

Describe your site or business in few words.

Tilannehuone.fi has existed as a website since 2004 or 2005. It was – and still is mainly a hobby for its developers, two brothers who were interested in crime, fire and rescue issues. In 2007 the company was established in order to get a media status in the eyes of authorities. The idea of Tilannehuone.fi is to aggregate all the open data about emergencies and alarms in Finland on one continuously updated list and illustrate the alarms also on an interactive map.

“Our main idea has been to show the information differently than others do. We want our web pages to be visually clear and that the information can be found easily and fast. We want to tell the people what’s really happening, not just that there was an alarm somewhere. We want to report also those alarms that aren’t newsworthy in other media. We never did this for other media companies, but for the man in the street. However, other media companies have learned how to make good use of our publication. When we started to sell advertising the publication became profitable.”

Tilannehuone.fi uses also volunteers who are collecting information and photos of accidents from different areas in Finland. The media coverage about the accidents is also linked to the site.

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Case Study: Rantapallo.fi (Finland)

August 12, 2011 in 2-5, Banners - CPM / CPI, Blogs, Case Studies, Finland, More than $100.000, Sponsorship, Syndication, Travel | No comments

Based on the interview made in 12.08.2011 with editor in chief Riikka Krenn. 

The name of the publication and / or company

Rantapallo Ltd.

Established (year)

2007, registered as an independent company in 31.12.2009 (Kaupparekisteri)

Web address

www.rantapallo.fi

A form of the organization

A joint stock company (osakeyhtiö)

Describe the site or business in few words

Rantapallo Ltd. is a privately owned web publisher, located in Vantaa, Finland. Company publishes a website Rantapallo.fi. It covers different sides of travelling – from travel stories and tips to news. Very important parts of Rantapallo.fi are searches: last-minute offers from all the major Finnish travel agencies, searches of flights, hotels and other relevant travel related services.

Rantapallo.fi is currently the most successful independent travel site in Finland and it has good visibility also on the social media sites, eg. in Facebook and in Twitter.

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Case study: Uusi Suomi (Finland)

August 11, 2011 in 5-10, Banners - CPM / CPI, Blogs, Case Studies, Finland, More than $100.000, News, Original content, Politics, Syndication | No comments

The name of the publication and / or company

Uusi Suomi Ltd.

Established (year)

2007

Web address

www.uusisuomi.fi

A form of the organization

A joint stock company (osakeyhtiö).

Describe the site or business in few words

Uusi Suomi Ltd. is a privately owned web publisher, located in Helsinki, Finland. Company publishes web newspaper Uusi Suomi (uusisuomi.fi) which continues the journalistic traditions of Uusi Suomi, a conservative Finnish newspaper which operated between 1919-1991.

Uusi Suomi is currently the most successful independent news site in Finland. The special features of this web newspaper – concentrated much on social issues – are independent news production and active and polemic discussions. Uusi Suomi has a popular blog section called Puheenvuoro (puheenvuoro.uusisuomi.fi) and its prominent bloggers have succeeded in starting many important debates on the national level.

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Case study: Afterdawn.com (Finland)

May 14, 2011 in 2-5, Ad networks, Banners - CPM / CPI, Case Studies, Finland, More than $100.000, Original content, Product reviews, Revenue per year, Technology | No comments

The name of the publication and / or company

Afterdawn.com

Established (year)

2003 (registered 25.06.2003)

Web address

www.afterdawn.com

A form of the organization

A joint stock company (osakeyhtiö).

Short description of the site or business

AfterDawn Oy is a privately owned web publisher, located in Oulu, Finland. Company publishes its AfterDawn.com -branded tech information sites in six languages. The Afterdawn sites offer tech news, software downloads, reviews and guides.

From the website:

“We aim to cater all the information, product reviews and technical details for users seeking information about mobile phones, high-definition television, gaming console technology and digital multimedia. Simply put, when people are making purchase decisions on high-end products within our niche, they should be able to find unbiased information from our sites to influence their decision.”

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