Category Archives: Italy

Case Study: Kalpa Limited / China Files (Italy and Spain)


The name of the publication and / or company

Kalpa Limited (company) – China Files (publication)

Established

2009

Web Address

www.china-files.com

Form of the company

LTD

Describe your site or business in few words.

Simone Pieranni, founder of China Files, explains: “China Files is a startup based in Beijing, focusing on in-depth coverage of China-related issues for Italian- and Spanish-speaking media outlets. Our business model is that of the news-agency: producing multimedia stories (text, video, pictures, interactive features) to re-sell to mainstream outlets. Currently we work with more than 30 European and South-American media outlets (print, radio, broadcasting and online). Recently we have started to offer supplementary services, too, as, for example, press roundups on China-related issues for Italian and Spanish corporations, press office consultancy for institutions (e.g. European Union, Embassies) and companies investing in China. These services are more remunerative than producing editorial content, but our main focus remains the journalistic activity.”

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Case Study: YouReporter (Italy)

The name of the publication and / or company

YouReporter

Established

2008

Web Address

www.youreporter.it

Form of the company

LLC

Describe your site or business in few words.

YouReporter is a citizen journalism website that has become a popular destination for people interested in sharing breaking news videos or pictures. Content uploaded on YouReporter.com is often re-used by big media outlets, especially during crisis events as well as for the daily coverage of local news.

Angelo Cimarosti, founder of YouReporter, explains: “We launched YouReporter in 2008, as a purely amateur initiative. I am a broadcast journalist and I have always felt frustrated by the vast amount of videos and pictures available online (it is often impossible for reporters to find them). So, together with Stefano De Nicolo (a broadcast journalist), Luca Bauccio (a lawyer) and Alessandro Coscia (a programmer/designer) we decided to launch a citizen journalism website mainly focused on visual contributions. And this was the right insight at the right time. Around 2009 in Italy we have assisted to an explosion of mobile devices with video-recording capabilities and so our website has become a popular destination for many “citizen journalists” interested in reaching a wider audience. After a 2-year start-up period (with no business plan at all), in 2010 we decided to invest more time and money in YouReporter. That was also because managing a video-centered website means that you spend a lot of money in bandwidth, hosting etc. Presently our business model is focused on free content (accessible and re-usable by whoever is interested) subsidized by advertising. Thanks to the huge amount of monthly unique visitors (1.5 million in December 2011) we are sure that advertising alone can be enough for our sustainability.”

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Case Study: News 3.0 (Italy)

The name of the publication and / or company

News 3.0

Established

2010

Web Address

www.lettera43.it

Form of the company

Joint-Stock Company

Describe your site or business in few words.

News 3.0 is a news production start-up launched in 2010 with a solid capital position (about 5 million Euro from several investors). It develops both horizontal and vertical information portals, plus web applications and other services.

Paolo Madron, founder of News 3.0 explains: “We started off with Lettera43, a product we like to call a ‘a daily magazine’, a mixture of worldwide news aggregation and in-depth news analysis – something along the lines of The Daily Beast in the USA. Then, in 2011 we launched two vertical websites – one dedicated to Economics (www.economiaweb.it), and another one to fashion (www.modainforma.it). Very soon two more portals, devoted to Travel and International Expo 2015 (which will take place in Milan, Italy), will be launched.

We are also working on information websites in English, with an integrated e-commerce platform on Italian lifestyle, targeting audiences in countries with a high GDP growth (China, Turkey, Russia, Brazil, India).”

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Case Study: Effecinque (Italy)

The name of the publication and / or company

Effecinque

Established

2010

Web Address

www.effecinque.org

Form of the company

Cooperative

Describe your site or business in few words.

“Effecinque (F5) – Refreshing Journalism is a startup company founded by four professional journalists. It focuses on content development and innovative services for Italian online news outlets. It was named after the computer keyboard key commonly used to refresh a web page on most browsers.

F5 works only as a sub-contractor for large Italian newspapers and outlets seeking innovative news reporting and visualization products. It was among the first company to provide original web-generated format (social media news gathering, live coverage, data journalism projects) and to invest in visual journalism (motion graphic videos, interactive infographics, timeline features). The main activity focus on reportages and online services on innovation, internet and media, supporting NGOs and big enterprises with research and consulting services, as well as web platform developer training. ”

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Case Study: Formica Blu (Italy)

The name of the publication and / or company

 Formica Blu

Established

2005

Web Address

www.formicablu.it

Form of the company

LLC

Describe your site or business in few words.

Elisabetta Tola, founder of Formica Blu, explains:

“Formica Blu focuses on journalism and science communication, using a cross-media approach that embraces paper, TV, radio and web. Beside our webzine and a web radio, we work as subcontractors for several news outlets (magazines, national and local radios, TV); we assist science editors, research groups and public organizations with information dissemination, communication plans, post-graduate training and audio-video productions. Although journalism (with that I mean our radio show “Radio3 Scienze” and our support to Wired, L’Espresso, Le Scienze, Mente&Cervello) guarantees us high visibility, the most of our profit comes from communication products. We also have independent science communication projects for which we seek bottom-up financing.”

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Case Study: Varese News (Italy)

The name of the publication and / or company

Varese News

Established

1997

Web Address

www.varesenews.it

Form of the company

LLC

Describe your site or business in few words.

Varese News is an online-only local newspaper, often described as one of the best practice in Italian new media landscape. Founded in 1997 and having survived the Dot-com bubble, it gradually became the most read publication in the Varese area, surpassing even the well-established local daily La Prealpina. Having focused from the very beginning on technological innovation and community building, today their website has 80,000 unique visitors per day and it is financial sustainable. In 2000 the overall company structure was modified to include main trade associations, unions, some enterprises and other local institutions.

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Case Study: FpS Media (Italy)

The name of the publication and / or company

FpS Media

Established

2009

Web Address

www.fpsmedia.it

Form of the company

Cooperative

Describe your site or business in few words.

FpS was established in 2009 as a cooperative of 17 students (today reduced to 11) from the Journalism School “Walter Tobagi” of Milan University, assisted by one expert tutor. We started off as subcontractors or freelancers for National newspapers, developing content for their websites and TV and radio programs. Then we specialized also in business communication (Press Office 2.0, corporate blogging, web-development) and today we mostly develop web projects for large companies. We are also working on the development of innovative products for online information.

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