Japan

Case studies that belong to category Japan.

Case Study: A Power Magazine (Japan)

May 22, 2012 in Ad networks, Affiliate marketing, Banners - CPM / CPI, Case Studies, Consulting, Cost per Click (CPC), Japan, News, Original content, Sponsorship, Training | No comments

The name of the publication and / or company

A Power Magazine (A Power Now Corporation)

Established

February 25, 2011

Web Address

www.apower-magazine.net

Form of the company

Business corporation

Describe your site or business in few words.

A Power Magazine is a free magazine providing information of daily life especially in support of foreigners who either have interest in Japan or on a visit in Japan as, for example, international students. Their contents include information on job-hunting, house renting, and visa application, as well as Japanese culture. Those contents are so close to daily life that they have attracted the attention of foreigners who are interested in Japan, and thus expanding its influence among them.

The interviewer on characteristics of the website: ‘ Our uniqueness lies in the fact that we are providing contents not only in Japanese, but also in English, Chinese and Korean. This is out of the consideration that any foreigner who is interested in Japan can have direct access to our contents, not to mention those who are currently staying in Japan, say, as international students.

Read the rest of this entry »

Case Study: nanapi, Rocketstart Company (Japan)

May 22, 2012 in Ad networks, Case Studies, Citizen Journalism, Consumer issues, Cost per Click (CPC), Food, Health, Japan, Original content, Other, Sponsorship | No comments

Based on an interview xxx date

The name of the publication and / or company

nanapi, Rocketstart Company

Established

December 2007

Web Address

nanapi.jp

Form of the company

Business corporation

Describe your site or business in few words.

nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.

As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’

Staff numbers

Who’s creating the content

  • editing staff 30％
  • sales/marketing 10％
  • system engineer/designer 15％
  • others (web producer, director, etc.) 45%

How they make money

Revenue models and sustainability

Advertising Revenue

In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.

Other Revenue 　

Reception of investment and funding 0.33 billion yen

How much is your yearly or monthly revenue?

Not disclosed.

What would be the most important thing on your road to sustainability?

We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.

 

Case Study: RocketNews24 (Japan)

May 22, 2012 in Ad networks, Affiliate marketing, Banners - CPM / CPI, Case Studies, Cost per Click (CPC), Entertainment, Japan, News, Sponsorship | No comments

Based on an interview xxx date

The name of the publication and / or company

RocketNews24, Socio Corporation

Established

December 28, 1994

Web Address

rocketnews24.com

Form of the company

Business corporation

Describe your site or business in few words.

RocketNews24 is a popular website that enjoys a high rate of sharing among Japanese social networking site users. Contents tend to lean towards entertainment, but by also including hard news and other related issues, we arouse journalistic debate in a paradoxical manner.

The interviewee on characteristics of the website:

‘RocketNews24 is a news website dealing with strange, interesting news and happenings on the Internet, etc., both in Japan and abroad. In particular, we publish news that people are likely to share on social networking sites.’

‘Our news sources not only include online materials, but also features on-the-ground research, primarily in Japan and other Asian countries. We place emphasis on giving the reader that unique feeling of actually being on the spot. In this kind of reporting, our journalists are more likely to appear in front of the camera.’

Read the rest of this entry »

Case Study: WEBRONZA – Asahi Shimbun (Japan)

May 22, 2012 in 2-5, Arts, Case Studies, Japan, Politics, Science, Subscription | No comments

Based on an interview xxx date

The name of the publication and / or company

WEBRONZA – Asahi Shimbun

Established

June 2010

Web Address

webronza.asahi.com

Form of the company

A section of The Asahi Shimbun Company

Describe your site or business in few words.

Webronza is a renewed and online version of a liberal, forum-like magazine called ‘Ronza’ in Japan. ‘Ronza’ started in 1994 but was faced with suspension of publication in 2008 due to its small circulation.

The main contents of ‘Webronza’ fall into the following 5 categories: ‘Politics/International’, ‘Economy/Employment’, ‘Society/Media’, ‘Science/Environment’, ‘Culture/Entertainment’. With around 30 writers for each category, almost 150 writers，in and out of the company, are updating their opinion on latest issues.

In addition, special edition and features are updated on time, and literary reportages are also published. These are not free of charge with JPY 735 (tax included) for a package of all categories. JPY 262 (tax include) is for one category if contents are not subscribed to in a package. What’s more, even if there are free contents, ‘Webronza’ is making an effort to transfer their subscribers into those who pay to read. These contents include: corner of young researchers, overseas information, noteworthy blogs and NPO information, to name a few.

Read the rest of this entry »

Case Study: Record China (Japan)

May 22, 2012 in 10+, Banners - CPM / CPI, Case Studies, Japan, News, Original content, Syndication, Video | No comments

Based on the interview made on 18.01.2012 with Mr. Hiroyuki Yamaki

The name of the publication and / or company

Record China Inc.

Established

August 2005

Web Address

www.recordchina.co.jp

Form of the company

Business corporation

Describe your site or business in few words.

With the globalization of Japanese society, there is growing interest towards news of its neighboring countries such as China.

‘Record China’ is an online media, which provides digital contents 24 hours a day, covering news, photo, and video related to China and other Asian countries. It has been publishing news and photos in collaboration with major portal websites such as ‘Yahoo!Japan’ and ‘livedoor’, and other institutions like Nikkei Telecom and Dow Jones. With their help, Record China is able to provide contents enjoying high news ranking overseas. Moreover, in addition to the fact that it renders photo data to NHK and TBS, ‘Record China’ also deals with interviewing, shooting and editing on request of TV stations.

Main audiences include media dealing with China’s news and businessmen who see China as their marketplace. Diversified information about China are displayed in category such as current affairs, economy, society, culture and sports.

Read the rest of this entry »

Case Study: niwango (Japan)

April 6, 2012 in Affiliate marketing, Banners - CPM / CPI, Case Studies, Cost per Click (CPC), Events, Japan, Membership, Mobile ads, News, Original content | No comments

Based on the interview made on 05.04.2011 with Seiji Sugimoto

The name of the publication and / or company

nicovideo

Established

2005/11

Web Address

www.nicovideo.jp

Form of the company

Business corporation (joint-stock company)

A joint business between Dwango and Niwango. Dwango is an internet entertainment company that launched Nico Nico Doga, a downloadable music website and online gaming site available on mobile phones. Niwango is a company belonging to Dwango, which runs Nico Nico Doga and its own information service.

Describe your site or business in few words.

Nico Nico-doga is a video-sharing site operated by Niwango.  The website’s most well-known feature is its commenting system, which allows user comments to stream across the screen as a video is being played, creating a new way to watch videos.

Read the rest of this entry »

Case Study: OurPlanet-TV (Japan)

April 6, 2012 in 2-5, Case Studies, Donations, DVDs, Events, Japan, Local, Membership, News, Original content, Politics, Training, Video | No comments

Based on the interview made on 28.02.2011 with Hajime Shiraishi, OurPlanet-TV founder.

The name of the publication and / or company

OurPlanetTV

Established

2001/10/21

Web Address

www.ourplanet-tv.org

Form of the company

NPO (Not-for-Profit Organization)

Describe your site or business in few words.

OurPlanetTV is a non-profit alternative media organization that develops its own documentary and interview shows, and uploads them onto the internet. Although the group reports on a variety of social issues, its main focus is reporting on everyday life issues. Using community groups, movements, and labor organizations as their information sources, OurPlanetTV documents things happening in local areas and communities, mainly through videos.

Read the rest of this entry »

Case study: 47news (Japan)

April 6, 2012 in 2-5, Ad networks, Aggregation, Banners - CPM / CPI, Case Studies, Japan, Local, News, Original content, Syndication | No comments

Based on an interview made on April 14, 2011 with Mr. Masaru Imai,  Senior Executive Officer of the Press Net Japan Co., Ltd. that runs and operates 47NEWS news website.  The interview was conducted in Japanese.

The name of the publication and / or company

Press Net Japan Co., Ltd.

Established

September 2006

Web Address

www.47news.jp

Form of the company

Business corporation (joint-stock company)

Describe your site or business in few words.

“47NEWS” is a news website, bringing together local, national and international news and information from 52 newspapers across Japan and Kyodo News, Japan’s leading news agency. Kyodo News also provides national and international news to its newspaper publisher members for their print media. The number 47 stands for the number of prefectures that make up Japan.

Read the rest of this entry »

Case study: CB News (Japan)

April 6, 2012 in 10+, Banners - CPM / CPI, Case Studies, Japan, Membership, More than $100.000, News, Original content, Subscription, Video, Video | No comments

Based on the interview made in 22.04.2011 with Masaharu Yoshioka.

The name of the publication and / or company

Career Brain

Established

April 2006

Web Address

www.cabrain.net/news

Form of the company

Business corporation

Describe your site or business in few words.

CB News is a news website offering information about medical and nursing-care, and was originally set up as a service to subscribers of Career Brain, an employment agency for medical and nursing-care professionals.

Other than news related to medical and nursing-care, the website also posts about news that is highly relevant to medical and nursing-care professionals on a range of topics from politics, social security, pharmaceuticals, medical accidents, conferences, and symposiums.

While the website is limited to medicine, it is popular with those specializing in specific fields of journalism.

Read the rest of this entry »

Case Study: GIGAZINE (Japan)

April 6, 2012 in 5-10, Banners - CPM / CPI, Blogs, Books, Case Studies, Entertainment, Japan, More than $100.000, News, Original content, Other, Technology | No comments

Based on the interview made on 07.04.2011 with Keito Yamazaki,GIGAZINE founder

The name of the publication and / or company

OSA Inc.

Established

April 2000

Web Address

gigazine.net

Form of the company

Business corporation (joint-stock company)

Describe your site or business in few words.

“GIGAZINE” is an online magazine. The name is coined from the words “gigabyte” and “magazine”, and relates to the fact that the website contains gigabytes of information.

The website has gained popularity by covering a variety of news topics, including contents related to Information Technology, current affairs as well as news at home and abroad. Review on software, hardware and online service, in addition to event reports and interviews are also covered.

Read the rest of this entry »

« Older entries