Category Archives: Slovakia

Case study: Piano Media (Slovakia)

The name of the publication and / or company

Piano Media

Established

May 2011

Web Address

www.pianomedia.eu

Form of the company

We are a privately held company. Unlisted company co owned by three groups in the form of shares.

Describe your site or business in few words.

Piano media is an online subscription-based content payment model. Its initial project is in Slovakia where nine publishers, newspapers, TV and multimedia, agreed to put some of their online content behind a joint subscription model in May 2011. Since then traffic to the sites has remained stable. Piano Media charge 2.90 euros for a monthly subscription to the content services. They manage traffic data, advise publishers about what to put behind the subscription, and track useability and manage the income generation. It is a cable-tv style bundling model where one fee is taken on behalf of many publishers. They are planning to extend out of Slovakia to other countries or other bundles of content, working with ISP providers and stores.

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