UK

Case studies that belong to category UK.

Case Study: Lichfield Community Media (LCM) (UK)

May 26, 2012 in 2-5, Banners - weekly/monthly rates, Blogs, Case Studies, Citizen Journalism, Donations, Freelancing, Less than $20.000, Local, Merchandise, News, Original content, Software, plugins or apps, Training, UK | No comments

The name of the publication and / or company

Lichfield Community Media (LCM)

Established

2009

Web Address

lichfieldlive.co.uk

Form of the company

Community interest company

Describe your site or business in few words.

Philip John, web developer, internet consultant: “LCM started as Lichfield Blog three years ago. Later on the name was changed to Lichfield Live. Recently LCM launched also Burntwood Live. (Lichfield and Burntwood are major towns in Lichfield District, in Staffordshire, which is home to about 97 000 people.)”

Philip John also runs his own web business, Journal Local, which offers a WordPress platform designed especially hyperlocal websites.

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Case Study: Hackney Citizen (UK)

May 26, 2012 in $50.000-$100.000, 2-5, Banners - weekly/monthly rates, Case Studies, Donations, Job Boards or Classifieds, Local, Membership, News, Original content, Pay Per Post, Print, Print Ads / Supplements, Subscription, Training, UK | No comments

The name of the publication and / or company

Hackney Citizen

Established

2007

Web Address

hackneycitizen.co.uk

Form of the company

2 limited companies: the publisher is Citizen Media Ltd and the trader is Hackney Citizen Ltd

Describe your site or business in few words.

Keith Magnum, editor-in-chief: “We publish an independent free monthly newspaper called Hackney Citizen and run a website by the same name. We distribute 10 000 copies around Hackney, a borough of North East London, in shops and cafés.

We’ve been monthly since July 2010. Before that we published quarterly, since July 2008. Initially, the website was just a holding page, probably for the first year, until about 2009 when we begun doing more frequent news online. Before that, we didn’t know about WordPress or the whole online hyperlocal scene in the UK. So it was a bit weird to suddenly find ourselves a part of it!

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Case Study: ScraperWiki (UK)

May 26, 2012 in 5-10, Aggregation, Case Studies, Consulting, News, Selling data, Training, UK | No comments

The name of the publication and / or company

ScraperWiki

Established

2009

Web Address

scraperwiki.com

Form of the company

Limited company

Describe your site or business in few words.

Aine McGuire, CMO: “Scraperwiki is a place where a community of coders and data scientists congregate to sift data. it’s also a data hub, a place for collection of information into a database and turning it into a form that people can use. Our business is ‘software as a service’.

We have a web-based platform where programmers write scripts to get, clean and analyse data sets. They can simply schedule code to run automatically, and they can reuse the structured data with our flexible API. We also have a data request service, which enables businesses to work with our data scientists and extract value from data. They can see their data being created, control access to it, and download the resulting spreadsheets.

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Case Study: Tweetminster (UK)

May 24, 2012 in 2-5, Aggregation, Case Studies, My publication is PR, News, Politics, Reports, Selling data, Software, plugins or apps, Special editions of content, UK | 1 comment

The name of the publication and / or company

Tweetminster

Established

2009 December

Web Address

tweetminster.co.uk

Form of the company

Company limited by shares

Describe your site or business in few words.

Alberto Nardelli, CEO: “Tweetminster is a news platform. We curate news and opinion around any topic, industry or market. It’s a media platform that helps people and organizations discover the most relevant content about their personal interest by dynamically analyzing and organizing in real-time what networks and experts of influence around any topic, industry or market are paying attention to. What that means translated is that we analyze what experts on anything are paying attention to. Then we organize that content and those trends in real-time.

We build technologies that identify experts and then analyze that network. We operate as a public service in politics and current affairs and we work with clients around any topic – from Formula 1 to trading in the Middle East.

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Case Study: Demotix (UK)

April 11, 2012 in 10+, Banners - CPM / CPI, Case Studies, Citizen Journalism, Cost per Click (CPC), Freelancing, More than $100.000, News, Original content, Sponsorship, UK | No comments

The name of the publication and / or company

Demotix

Established

January 2009

Web Address

Demotix.com

Form of the company

Limited company

Describe your site or business in few words.

Turi Munthe, CEO:

“Demotix is an online platform that allows anyone anywhere to upload their news, video and images. We vet that material and then license it on to mainstream media. Essentially we are a ‘citizen journalism AP’ (= newswire). We split the revenue from sales 50/50 with our contributors.

On the other hand, we are increasingly becoming also a news publisher. Our secondary business model, as of very recently, is advertising revenue on Demotix.com as a news site. In January this year we were getting about 1,3 million page views a month, which is what prompted us to bring on advertising revenue. We share that with our contributors, so that they get 80% and Demotix gets 20%.

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Case Study: Media Street Apps Limited (UK)

April 11, 2012 in $50.000-$100.000, 1, Ad networks, Ads through your Facebook page, Affiliate marketing, Banners - CPM / CPI, Case Studies, CPA - Lead Generation, Location-based ads, News, Newsletter Advertising, Original content, Pay Per Post, Sponsorship, Text links, UK | No comments

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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Case Study: Blottr Digital Limited (UK)

April 11, 2012 in 5-10, Ad networks, Case Studies, Citizen Journalism, More than $100.000, News, Original content, Software, plugins or apps, Sponsorship, UK | 1 comment

The name of the publication and / or company

Blottr Digital Limited

Established

August 2010

Web Address

Blottr.com

Form of the company

Limited company

Describe your site or business in few words.

Adam Baker, the founder:

“Blottr is a citizen journalism news service that enables anyone to capture, report and collaborate on news they are witnessing from mobile to web instantly.

When I was watching the atrocities of 9/11 unfold, I was surprised it took CNN as long as it did to break the coverage of what was going on. Yet there were hundreds of people capturing the footage without an outlet for it. Then, maybe 2 years ago, I saw a documentary using that footage the citizens had been capturing, and it was really powerful – raw, really engaging. It got me thinking that there’s got to be a better way to enable people on the scene to report the news. I’m also a news junkie, I really love news. Here in the UK paywalls are going up and the mainstream media is laying off lots of editorial staff. So I thought this is probably a really good time to launch a service like Blottr.

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Case Study: Journalism.co.uk (UK)

March 22, 2012 in 5-10, Banners - CPM / CPI, Case Studies, Consulting, Events, Freelancing, Job Boards or Classifieds, More than $100.000, Original content, Speaking, Trade magazine, Training, UK | No comments

The name of the publication and / or company

Journalism.co.uk

Established

1999

Web Address

Journalism.co.uk

Form of the company

Ltd.

Describe your site or business in few words.

Journalism.co.uk is a digital B2B website serving journalists and media professionals. It offers news services about industry movers and shakers, directories and advice/panels. The business, Mousetrap Media, now also runs news:rewired events as a spin-off from the website, which are a key part of the brand.

It competes and is complemented by Holdthefrontpage.co.uk, Media Guardian, and the Press Gazette. There was ‘nothing very clever’ about the idea but it does well from recruitment advertising in journalism because it targeted a niche and brought that together. Even Media Guardian offered journalism jobs mixed in with marketing and PR. ‘That was the big idea. The editorial is key to me. This is not just about making money. Business ethos is about how do we support the editorial. It has been a long hard struggle.’

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Case study: Audioboo (UK)

February 28, 2012 in 5-10, Case Studies, Membership, More than $100.000, Other, Partnerships, Software, plugins or apps, Subscription, UK | No comments

The name of the publication and / or company

Audioboo

Established

2009

Web Address

audioboo.fm

Form of the company

Ltd.

Describe your site or business in few words.

Audioboo. Because sound is social. They are a mobile & web platform that effortlessly allows you to record and share audio for your friends, family or the rest of the world to hear.

“The idea for the media product came from two reasons. The first was my mum dying and I suddenly realised her voice had gone. She had an amazing life and it was such a pity that had all gone. In 2008 we were working with Channel 4 when they were going to launch DAB radio and we realised how great it would be to have a mobile device to record and take pictures and grab location. C4 said fantastic so we sketched and built it. However the recession happened and it was clear C4 weren’t going to launch so we thought we would build it any way and in March 2009 we launched. We put it in the App store and didn’t think much more of it. But then loads of journalistic producers found usage for it: the G20 protests for Guardian and Radio One listeners massively caught on. Lots of people started using it. So the growth was quite serendipitous as we realised we were hitting a great market. The USP of the product: We’re all about real-time spoken word, whereas Soundcloud is about musics. They don’t do real-time particularly well. Our content is about trying to find clips pretty quickly. It’s focus on spoken word and audio books.”

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Case study: Landscape Juice (UK)

February 28, 2012 in 1, Ad networks, Case Studies, Donations, Events, Original content, Sponsorship, Trade magazine, UK | No comments

The name of the publication and / or company

Landscape Juice

Established

Landscape Juice blog 2006

Web Address

www.landscapejuice.com

Form of the company

Auto-entrepreneur (self employed based in France)

Describe your site or business in few words.

“Featuring analysis and comment, Landscape Juice is a journalism blog running as a trade magazine – the trade voice of the landscape and horticulture industry. A sister site Landscape Juice Network was established to act as a forum where other members write their own comments, tips, advice and discussions. The Landscape Juice Network, which was launched in April 2008, is an open association of landscape and horticulture industries helping business owners of all sizes.

The blog began because I wanted to run something on the internet when I came to France and a professional friend felt it was an opportunity, to write about all my knowledge in the industry as we realised there was nothing really out there. I switched to Typepad and started writing about my industry, about landscaping. There wasn’t anything – there were industry magazines but not online. This site is me writing with comment facilities open.

I took the Landscape Network in a direction I wasn’t comfortable with at first and it has taken two years to turn that decision around: originally the network was free and open to anyone but that devalued the site. Anyone, including consumers could come on and join. I vet the membership now. I look at their profile to keep it most definitely as a business community. Both the blog and the network are both optimised for Google and the content is open to view so it is all still open to read but consumers would not be able to be part of the conversation in the professional network which is better as they may not know enough about it. There are 2,400 members now.”

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