Category Archives: Affiliate marketing

Case Study: A Power Magazine (Japan)

The name of the publication and / or company

A Power Magazine (A Power Now Corporation)

Established

February 25, 2011

Web Address

www.apower-magazine.net

Form of the company

Business corporation

Describe your site or business in few words.

A Power Magazine is a free magazine providing information of daily life especially in support of foreigners who either have interest in Japan or on a visit in Japan as, for example, international students. Their contents include information on job-hunting, house renting, and visa application, as well as Japanese culture. Those contents are so close to daily life that they have attracted the attention of foreigners who are interested in Japan, and thus expanding its influence among them.

The interviewer on characteristics of the website: ‘ Our uniqueness lies in the fact that we are providing contents not only in Japanese, but also in English, Chinese and Korean. This is out of the consideration that any foreigner who is interested in Japan can have direct access to our contents, not to mention those who are currently staying in Japan, say, as international students.

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Case Study: RocketNews24 (Japan)

Based on an interview xxx date

The name of the publication and / or company

RocketNews24, Socio Corporation

Established

December 28, 1994

Web Address

rocketnews24.com

Form of the company

Business corporation

Describe your site or business in few words.

RocketNews24 is a popular website that enjoys a high rate of sharing among Japanese social networking site users. Contents tend to lean towards entertainment, but by also including hard news and other related issues, we arouse journalistic debate in a paradoxical manner.

The interviewee on characteristics of the website:

‘RocketNews24 is a news website dealing with strange, interesting news and happenings on the Internet, etc., both in Japan and abroad. In particular, we publish news that people are likely to share on social networking sites.’

‘Our news sources not only include online materials, but also features on-the-ground research, primarily in Japan and other Asian countries. We place emphasis on giving the reader that unique feeling of actually being on the spot. In this kind of reporting, our journalists are more likely to appear in front of the camera.’

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Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Media Street Apps Limited (UK)

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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Case Study: niwango (Japan)

Based on the interview made on 05.04.2011 with Seiji Sugimoto

The name of the publication and / or company

nicovideo

Established

2005/11

Web Address

www.nicovideo.jp

Form of the company

Business corporation (joint-stock company)

A joint business between Dwango and Niwango. Dwango is an internet entertainment company that launched Nico Nico Doga, a downloadable music website and online gaming site available on mobile phones. Niwango is a company belonging to Dwango, which runs Nico Nico Doga and its own information service.

Describe your site or business in few words.

Nico Nico-doga is a video-sharing site operated by Niwango.  The website’s most well-known feature is its commenting system, which allows user comments to stream across the screen as a video is being played, creating a new way to watch videos.

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Case study: JB Press (Japan)

Based on the interview made in 30.03.2011 with CEO Satoshi Sugahara

The name of the publication and / or company

Japan Business Press

Established

2008/3

Web Address

jbpress.ismedia.jp

Form of the company

business corporation (joint-stock company)

Describe your site or business in few words.

JBpress is a business news and information website, mainly developed to fill in gaps in the current mass media who have trouble keeping up with international and regional business news. It achieves this by producing economic content that explains the news and its background.

Through its collaborations with the Economist and the Financial Times, the company is able to report about economic trends from a perspective of the overseas media. Vice versa, JBpress also sends out news about Japanese businesses, technologies, and industries in English.

“Renewing Japan” is an important theme of JBpress, and the website recommends many things related to rebuilding Japan’s society that not only covers economic issues, but also medical, agricultural, and national defense issues.

The website gets more than 10 million page views, making it one of Japan’s top business websites specialized in internet media, and is recognized as a trustworthy resource by businessmen.

Signing up to become a member allows people to comment on articles on the website. Many of the site’s articles are referred to every day, thanks in part to Twitter and Facebook.

Staff numbers

Who’s creating the content

Total staff of 20

 

How they make money

Revenue models and sustainability

Sales

¥700,000,000, approx. 8.5 million USD (Expected in 2011) The past few years have seen growths of more than 200%

What kind of advertisement you sell

85% Advertising revenue.

Mainly uses advertising sales syndication Media League. Media League is a scheme which designs and sells content advertisements (tie-ups, advertorial), packages of several web media that have been molded to meet the proposals and demands of advertising companies. As of November 20, 2009, 30 groups are part of it, including finance, news, banking, IT, and other businesses.

For a business media such as JBpress that focuses on the economy and management, our package advertisement products target the industry’s decision makers, high-income earners, and those looking for success on the market.

Wasting money on normal advertising systems which ignore the quality of its contents will not help a business to survive.

1% affiliates, 14% other (such as consulting services)

Selling products or services (digital or virtual)

None. But there are plans to bring in EC or product sales in the future.

Other revenue soured

Contract work for translating and marketing-related research There are plans to transform content into digital books and sell them within Japan.

What would be the most important thing on your road to sustainability?

We believe it is important to improve the user registration system, and find an integral way to make money. Currently there are 700,000 to 900,000 JBpress readers, but only a handful of them are registered users. We think user registrations will jump to 30 or 50 times if we introduce a members-only system for each article. By seeing what content is popular, we will be able to modify advertisements into their favor. It is important to keep users on the site, and to create a sponsor-like advertising menu that will help raise profits. Another problem is the risk of being controlled by a major portal website. They can only go so far as a contents provider. Therefore, it is important for content providers to work together and create a new platform.

 

Case study: BLOGOS (Japan)

Based on the interview made on 25.03.2011 with Takeshi Idezawa

The name of the publication and / or company

livedoor Co., Ltd.

Established

2007/04/02

Web Address

blogos.com

Form of the company

business corporation

Describe your site or business in few words.

BLOGOS is one of Japan’s most accessed websites, a blog run by portal website livedoor. The website covers news and content connected to livedoor. BLOGOS has become a blog specializing in political science, following the motto, “Japan’s first news website shaped by opinions”. The aim is to create a place where people can debate and share their opinions.

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Case study: Natalie (Japan)

Based on an interview with Takuya Oyama, Natalie founder March 22 2011.

The name of the publication and / or company

Natasha, Inc.

Established

December 28th 2005

Web Address

natalie.mu (corporate site www.natasha.co.jp)

Form of the company

Business corporation (joint-stock company)

Natasha, Inc. is a privately owned web publisher, located in Shimo-kitazawa Tokyo, Japan. Company publishes web news site Natalie (http://natalie.mu/) which concentrates on domestic entertainment news content – music, comics, comedies etc.

Describe your site or business in few words.

Natalie is a pop culture news website operated by web publisher Natasha, and covers stories about things such as Japanese music, manga, and standup comedy. News released by Natalie comes from record companies and music agencies for music news, publishers and manga writers for manga news, and talent agencies and TV stations for stand-up comedy news.

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Case study: This French Life (France)

The name of the publication and / or company

This French Life

Established

2003

Web Address

www.thisfrenchlife.com

Form of the company

Auto entrepreneur – self-employed.

Describe your site or business in few words.

This French Life provides many interesting nuggets of information and is of service to people who are keen to move to France, or those already living there. There are articles about setting-up a wide variety of necessary services, from banking to the internet, as well as some of the more enjoyable things about life. It also features interviews with people from the area, those that have lived here all their lives and those that have moved to start a fresh in France.

The site is organised by categories and from the front page of the site you will be able to read the latest articles and news. It is written by journalist Craig McGinty.

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Case study: Perlentaucher (Germany)

The name of the publication and / or company

Perlentaucher

Established

2000

Web Address

perlentaucher.de

Form of the company

Perlentaucher Medien GmbH (LLC)

Describe your site or business in few words.

“Perlentaucher is an internet-only culture magazine offering an extensive daily press roundup in combination with our own reporting. We aim to engage ourselves actively in cultural, political and internet-related debates. In addition to such important subject areas as literature and film, we also cover a wide mixture of other cultural themes in our reporting.”

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