The name of the publication and / or company
Landscape Juice blog 2006
Form of the company
Auto-entrepreneur (self employed based in France)
Describe your site or business in few words.
“Featuring analysis and comment, Landscape Juice is a journalism blog running as a trade magazine – the trade voice of the landscape and horticulture industry. A sister site Landscape Juice Network was established to act as a forum where other members write their own comments, tips, advice and discussions. The Landscape Juice Network, which was launched in April 2008, is an open association of landscape and horticulture industries helping business owners of all sizes.
The blog began because I wanted to run something on the internet when I came to France and a professional friend felt it was an opportunity, to write about all my knowledge in the industry as we realised there was nothing really out there. I switched to Typepad and started writing about my industry, about landscaping. There wasn’t anything – there were industry magazines but not online. This site is me writing with comment facilities open.
I took the Landscape Network in a direction I wasn’t comfortable with at first and it has taken two years to turn that decision around: originally the network was free and open to anyone but that devalued the site. Anyone, including consumers could come on and join. I vet the membership now. I look at their profile to keep it most definitely as a business community. Both the blog and the network are both optimised for Google and the content is open to view so it is all still open to read but consumers would not be able to be part of the conversation in the professional network which is better as they may not know enough about it. There are 2,400 members now.”