Claire Wardle, global advocate: “Storyful is the first news agency of the social media age. The platform gives journalists the power to discover, verify and deliver the most valuable social media content. Storyful uses a unique combination of professional journalism and cutting-edge technology to separate the actionable news from the useless noise on platforms such as YouTube and Twitter.
We find and verify newsworthy content from the social web. We make this content available for our professional clients on a dashboard, daily email alerts, a private Twitter account and via access to a 24/7 email address. A few hours later the same content is used to build stories that are publicly available on Storyful.com.
It works so that we feed the dashboard with content – videos, photos, maps, everything that’s relevant. All this content has to have been verified an vetted by our journalists. Our professional clients also have access to a members-only Twitter account and they can email us requests for certain kind of content. Storyful’s clients include ABC News, the New York Times, France24, Channel4, and The Economist.
MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.
Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.
Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.
Elisabetta Tola, founder of Formica Blu, explains:
“Formica Blu focuses on journalism and science communication, using a cross-media approach that embraces paper, TV, radio and web. Beside our webzine and a web radio, we work as subcontractors for several news outlets (magazines, national and local radios, TV); we assist science editors, research groups and public organizations with information dissemination, communication plans, post-graduate training and audio-video productions. Although journalism (with that I mean our radio show “Radio3 Scienze” and our support to Wired, L’Espresso, Le Scienze, Mente&Cervello) guarantees us high visibility, the most of our profit comes from communication products. We also have independent science communication projects for which we seek bottom-up financing.”
Varese News is an online-only local newspaper, often described as one of the best practice in Italian new media landscape. Founded in 1997 and having survived the Dot-com bubble, it gradually became the most read publication in the Varese area, surpassing even the well-established local daily La Prealpina. Having focused from the very beginning on technological innovation and community building, today their website has 80,000 unique visitors per day and it is financial sustainable. In 2000 the overall company structure was modified to include main trade associations, unions, some enterprises and other local institutions.
A joint business between Dwango and Niwango. Dwango is an internet entertainment company that launched Nico Nico Doga, a downloadable music website and online gaming site available on mobile phones. Niwango is a company belonging to Dwango, which runs Nico Nico Doga and its own information service.
Describe your site or business in few words.
Nico Nico-doga is a video-sharing site operated by Niwango. The website’s most well-known feature is its commenting system, which allows user comments to stream across the screen as a video is being played, creating a new way to watch videos.
OurPlanetTV is a non-profit alternative media organization that develops its own documentary and interview shows, and uploads them onto the internet. Although the group reports on a variety of social issues, its main focus is reporting on everyday life issues. Using community groups, movements, and labor organizations as their information sources, OurPlanetTV documents things happening in local areas and communities, mainly through videos.
Journalism.co.uk is a digital B2B website serving journalists and media professionals. It offers news services about industry movers and shakers, directories and advice/panels. The business, Mousetrap Media, now also runs news:rewired events as a spin-off from the website, which are a key part of the brand.
It competes and is complemented by Holdthefrontpage.co.uk, Media Guardian, and the Press Gazette. There was ‘nothing very clever’ about the idea but it does well from recruitment advertising in journalism because it targeted a niche and brought that together. Even Media Guardian offered journalism jobs mixed in with marketing and PR. ‘That was the big idea. The editorial is key to me. This is not just about making money. Business ethos is about how do we support the editorial. It has been a long hard struggle.’
ArcticStartup is a community based media organization focused on promoting new startup companies in the field of digital, mobile and web based business. On their website, they publish daily 4-5 stories concerning startup-business in Nordic countries and Baltic region. In addition to stories they publish job advertisements on their site.
Over half of ArcticStartups revenue comes from conferences that they organize in the capital cities of Nordic and Baltic regions. To the conferences they sell tickets and stands. The conferences create an opportunity for participants to network.
The role of the website is to uphold and create a community, who attend to the conferences, and the conferences make it possible to finance the publishing.
“Featuring analysis and comment, Landscape Juice is a journalism blog running as a trade magazine – the trade voice of the landscape and horticulture industry. A sister site Landscape Juice Network was established to act as a forum where other members write their own comments, tips, advice and discussions. The Landscape Juice Network, which was launched in April 2008, is an open association of landscape and horticulture industries helping business owners of all sizes.
The blog began because I wanted to run something on the internet when I came to France and a professional friend felt it was an opportunity, to write about all my knowledge in the industry as we realised there was nothing really out there. I switched to Typepad and started writing about my industry, about landscaping. There wasn’t anything – there were industry magazines but not online. This site is me writing with comment facilities open.
I took the Landscape Network in a direction I wasn’t comfortable with at first and it has taken two years to turn that decision around: originally the network was free and open to anyone but that devalued the site. Anyone, including consumers could come on and join. I vet the membership now. I look at their profile to keep it most definitely as a business community. Both the blog and the network are both optimised for Google and the content is open to view so it is all still open to read but consumers would not be able to be part of the conversation in the professional network which is better as they may not know enough about it. There are 2,400 members now.”