Philip John, web developer, internet consultant: “LCM started as Lichfield Blog three years ago. Later on the name was changed to Lichfield Live. Recently LCM launched also Burntwood Live. (Lichfield and Burntwood are major towns in Lichfield District, in Staffordshire, which is home to about 97 000 people.)”
Philip John also runs his own web business, Journal Local, which offers a WordPress platform designed especially hyperlocal websites.
Simone Pieranni, founder of China Files, explains: “China Files is a startup based in Beijing, focusing on in-depth coverage of China-related issues for Italian- and Spanish-speaking media outlets. Our business model is that of the news-agency: producing multimedia stories (text, video, pictures, interactive features) to re-sell to mainstream outlets. Currently we work with more than 30 European and South-American media outlets (print, radio, broadcasting and online). Recently we have started to offer supplementary services, too, as, for example, press roundups on China-related issues for Italian and Spanish corporations, press office consultancy for institutions (e.g. European Union, Embassies) and companies investing in China. These services are more remunerative than producing editorial content, but our main focus remains the journalistic activity.”
MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.
“Demotix is an online platform that allows anyone anywhere to upload their news, video and images. We vet that material and then license it on to mainstream media. Essentially we are a ‘citizen journalism AP’ (= newswire). We split the revenue from sales 50/50 with our contributors.
On the other hand, we are increasingly becoming also a news publisher. Our secondary business model, as of very recently, is advertising revenue on Demotix.com as a news site. In January this year we were getting about 1,3 million page views a month, which is what prompted us to bring on advertising revenue. We share that with our contributors, so that they get 80% and Demotix gets 20%.
“Effecinque (F5) – Refreshing Journalism is a startup company founded by four professional journalists. It focuses on content development and innovative services for Italian online news outlets. It was named after the computer keyboard key commonly used to refresh a web page on most browsers.
F5 works only as a sub-contractor for large Italian newspapers and outlets seeking innovative news reporting and visualization products. It was among the first company to provide original web-generated format (social media news gathering, live coverage, data journalism projects) and to invest in visual journalism (motion graphic videos, interactive infographics, timeline features). The main activity focus on reportages and online services on innovation, internet and media, supporting NGOs and big enterprises with research and consulting services, as well as web platform developer training. ”
Elisabetta Tola, founder of Formica Blu, explains:
“Formica Blu focuses on journalism and science communication, using a cross-media approach that embraces paper, TV, radio and web. Beside our webzine and a web radio, we work as subcontractors for several news outlets (magazines, national and local radios, TV); we assist science editors, research groups and public organizations with information dissemination, communication plans, post-graduate training and audio-video productions. Although journalism (with that I mean our radio show “Radio3 Scienze” and our support to Wired, L’Espresso, Le Scienze, Mente&Cervello) guarantees us high visibility, the most of our profit comes from communication products. We also have independent science communication projects for which we seek bottom-up financing.”
Varese News is an online-only local newspaper, often described as one of the best practice in Italian new media landscape. Founded in 1997 and having survived the Dot-com bubble, it gradually became the most read publication in the Varese area, surpassing even the well-established local daily La Prealpina. Having focused from the very beginning on technological innovation and community building, today their website has 80,000 unique visitors per day and it is financial sustainable. In 2000 the overall company structure was modified to include main trade associations, unions, some enterprises and other local institutions.
FpS was established in 2009 as a cooperative of 17 students (today reduced to 11) from the Journalism School “Walter Tobagi” of Milan University, assisted by one expert tutor. We started off as subcontractors or freelancers for National newspapers, developing content for their websites and TV and radio programs. Then we specialized also in business communication (Press Office 2.0, corporate blogging, web-development) and today we mostly develop web projects for large companies. We are also working on the development of innovative products for online information.
“Rue89 was launched in 2007 by five professional journalists, some of them previously involved with the leftist newspaper Liberation. From the very beginning, the website stood out for its unique approach to digital journalism, clearly stated in its initial slogan: “Information with three voices: journalists, experts and you!” The term “”Rue”" (street) symbolizes the opening of a new way, while the number 89 recalls three symbolic events in history: the French Revolution (1789), the fall of the Berlin Wall (1989), and the invention of the Web (1989).
Journalism.co.uk is a digital B2B website serving journalists and media professionals. It offers news services about industry movers and shakers, directories and advice/panels. The business, Mousetrap Media, now also runs news:rewired events as a spin-off from the website, which are a key part of the brand.
It competes and is complemented by Holdthefrontpage.co.uk, Media Guardian, and the Press Gazette. There was ‘nothing very clever’ about the idea but it does well from recruitment advertising in journalism because it targeted a niche and brought that together. Even Media Guardian offered journalism jobs mixed in with marketing and PR. ‘That was the big idea. The editorial is key to me. This is not just about making money. Business ethos is about how do we support the editorial. It has been a long hard struggle.’