Category Archives: Speaking

Case Study: Asymco (Finland)

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

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Case Study: Formica Blu (Italy)

The name of the publication and / or company

 Formica Blu

Established

2005

Web Address

www.formicablu.it

Form of the company

LLC

Describe your site or business in few words.

Elisabetta Tola, founder of Formica Blu, explains:

“Formica Blu focuses on journalism and science communication, using a cross-media approach that embraces paper, TV, radio and web. Beside our webzine and a web radio, we work as subcontractors for several news outlets (magazines, national and local radios, TV); we assist science editors, research groups and public organizations with information dissemination, communication plans, post-graduate training and audio-video productions. Although journalism (with that I mean our radio show “Radio3 Scienze” and our support to Wired, L’Espresso, Le Scienze, Mente&Cervello) guarantees us high visibility, the most of our profit comes from communication products. We also have independent science communication projects for which we seek bottom-up financing.”

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Case Study: AgoraVox (France)

The name of the publication and / or company

AgoraVox

Established

2005

Web Address

www.agoravox.fr

Form of the company

Foundation

Describe your site or business in few words.

AgoraVox was one of the first European citizen journalism sites. Created in 2005 from an idea by Carlo Revelli and Joël de Rosnay resembling the successful South-Korean OhMyNews website, AgoraVox relies almost exclusively on users generated content. The main aim of AgoraVox is to promote the freedom of expression and information, especially on issues not so much covered by mainstream media.

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Case Study: Journalism.co.uk (UK)

The name of the publication and / or company

Journalism.co.uk

Established

1999

Web Address

Journalism.co.uk

Form of the company

Ltd.

Describe your site or business in few words.

Journalism.co.uk is a digital B2B website serving journalists and media professionals. It offers news services about industry movers and shakers, directories and advice/panels. The business, Mousetrap Media, now also runs news:rewired events as a spin-off from the website, which are a key part of the brand.

It competes and is complemented by Holdthefrontpage.co.uk, Media Guardian, and the Press Gazette. There was ‘nothing very clever’ about the idea but it does well from recruitment advertising in journalism because it targeted a niche and brought that together. Even Media Guardian offered journalism jobs mixed in with marketing and PR. ‘That was the big idea. The editorial is key to me. This is not just about making money. Business ethos is about how do we support the editorial. It has been a long hard struggle.’

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Case study: Ampparit.com (Finland)

The name of the publication and / or company

Ampparit Ltd.

Established

Established in July 1st 2004, a joint stock company established in 2007.

Web Address

www.ampparit.com

Form of the company

A joint stock company

Describe your site or business in few words.

Ampparit.com is a news portal service that gathers and updates almost all of the Finnish news headlines on one site. The news headlines are divided in the different categories that enable the user to navigate according to his/hers interests. For example business, culture, politics, ice hockey, food etc. In addition there are user related categories, created by the site community: for example the most popular headlines per clicks or the most recommended headlines.

There is a weather service, web-TV, TV-guide, and a news map that puts together news by geographical location. Naturally the service also follows what is shared in social media: in a mix-up of social media and news coverage it follows the most shared topics in Facebook, Google+ and Twitter.

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Case study: Not on the Wires (UK)

The name of the publication and / or company

Not on the Wires

Established

April 2010

Web Address

www.notonthewires.com

Form of the company

Ltd. Exploring to changing to social enterprise .

Describe your site or business in few words.

Notonthewires is an alternative news provider priding itself on in-depth coverage of otherwise untold stories, analysis and insight. It is a multimedia production platform with an innovative content management system.

Presented through eye-catching photography, video and innovative interactive features – the team investigate the other side of a rapidly changing world. Part of the strategy is to publish less often but higher quality, which can be as little as once a month but they are avoiding the news agenda.

Not on the Wires is updated throughout the year from its headquarters, Silk Road Studios in London. Led by its co-founders, it has a network of contributors reporting from São Paulo to Tashkent, Cape Town to Buenos Aires, and the network is growing. The sell is “It’s your world, discover more about it with us.”

The general business plan is based on a growing understanding that young people are starting to think outside of the box.”

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Case study: netzpolitik.org (Germany)

The name of the publication and / or company

netzpolitik.org

Established

2004

Web Address

netzpolitik.org

Form of the company

Part of Newthinking Communications GmbH (LLC)

Describe your site or business in few words.

Netzpolitik is a (German) blog about how the internet changes politics and how politics changes the internet. Themes that interest us are for example data privacy, copyright law and other issues dealing with internet policy. On the other hand we advocate for more transparency and citizen participation so that people can better influence and change political processes.

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Case Study: Bargain Babe (USA)

Based on an interview Nov 17 2010 with editor-publisher Julia Scott.

The name of the publication and / or company

Bargain Babe

Established

January 2009

Form of the organization

-

Web address

http://www.bargainbabe.com

Describe the site or business in few words

I share strategy, coupons, and inspiration to help people save money. Money saving tips.

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Case Study: Artsjournal (USA)

Based on an interview with editor-publisher Douglas McLennan November 16 2010

The name of the publication and / or company

ArtsJournal

Established

September 13th 1999

Web address

http://www.artsjournal.com

Describe your site or business in few words.

An aggregator of cultural news and a host for 66 arts bloggers. Aggregators look at 200-300 publications and 2000-plus stories per day and pick out the most interesting 20 to 30 stories across the arts; music, dance, theater, visual, publishing, people issues and. It’s a kind of digest that you can quickly see what are the crucial things in the cultural world that are going on.

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