Category Archives: Subscription

Case Study: Hackney Citizen (UK)

The name of the publication and / or company

Hackney Citizen

Established

2007

Web Address

hackneycitizen.co.uk

Form of the company

2 limited companies: the publisher is Citizen Media Ltd and the trader is Hackney Citizen Ltd

Describe your site or business in few words.

Keith Magnum, editor-in-chief: “We publish an independent free monthly newspaper called Hackney Citizen and run a website by the same name. We distribute 10 000 copies around Hackney, a borough of North East London, in shops and cafés.

We’ve been monthly since July 2010. Before that we published quarterly, since July 2008. Initially, the website was just a holding page, probably for the first year, until about 2009 when we begun doing more frequent news online. Before that, we didn’t know about WordPress or the whole online hyperlocal scene in the UK. So it was a bit weird to suddenly find ourselves a part of it!

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Case Study: WEBRONZA – Asahi Shimbun (Japan)

Based on an interview xxx date

The name of the publication and / or company

WEBRONZA – Asahi Shimbun

Established

June 2010

Web Address

webronza.asahi.com

Form of the company

A section of The Asahi Shimbun Company

Describe your site or business in few words.

Webronza is a renewed and online version of a liberal, forum-like magazine called ‘Ronza’ in Japan. ‘Ronza’ started in 1994 but was faced with suspension of publication in 2008 due to its small circulation.

The main contents of ‘Webronza’ fall into the following 5 categories: ‘Politics/International’, ‘Economy/Employment’, ‘Society/Media’, ‘Science/Environment’, ‘Culture/Entertainment’. With around 30 writers for each category, almost 150 writers,in and out of the company, are updating their opinion on latest issues.

In addition, special edition and features are updated on time, and literary reportages are also published. These are not free of charge with JPY 735 (tax included) for a package of all categories. JPY 262 (tax include) is for one category if contents are not subscribed to in a package. What’s more, even if there are free contents, ‘Webronza’ is making an effort to transfer their subscribers into those who pay to read. These contents include: corner of young researchers, overseas information, noteworthy blogs and NPO information, to name a few.

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Case study: CB News (Japan)

Based on the interview made in 22.04.2011 with Masaharu Yoshioka.

The name of the publication and / or company

Career Brain

Established

April 2006

Web Address

www.cabrain.net/news

Form of the company

Business corporation

Describe your site or business in few words.

CB News is a news website offering information about medical and nursing-care, and was originally set up as a service to subscribers of Career Brain, an employment agency for medical and nursing-care professionals.

Other than news related to medical and nursing-care, the website also posts about news that is highly relevant to medical and nursing-care professionals on a range of topics from politics, social security, pharmaceuticals, medical accidents, conferences, and symposiums.

While the website is limited to medicine, it is popular with those specializing in specific fields of journalism.

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Case Study: Sankei Digital (Japan)

Based on the interview made on 18.03.2011 with CEO Tetsuji Kondo.

The name of the publication and / or company

Sankei Digital Inc

Established

2005/11/1

Web Address

www.sankei-digital.co.jp

Form of the company

Business corporation (joint-stock company)

Describe your site or business in few words.

Operates as a full-time digital company owned by Sankei Shimbun, one of Japan’s largest national daily newspapers. The website contains content from five different news sources: General news from MSN Sankei News, sports and entertainment news from Sankei Sports, evening tabloid paper news from ZAKZAK, economics and business news from SankeiBiz, and popular news summaries from iza. Of all of these sources, iza not only reports on news, but is also made up of blogs written by journalists and experts, and allows users to backtrack their blog articles freely. This highlights the website’s interactivity.

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Case study: Audioboo (UK)

The name of the publication and / or company

Audioboo

Established

2009

Web Address

audioboo.fm

Form of the company

Ltd.

Describe your site or business in few words.

Audioboo. Because sound is social. They are a mobile & web platform that effortlessly allows you to record and share audio for your friends, family or the rest of the world to hear.

“The idea for the media product came from two reasons. The first was my mum dying and I suddenly realised her voice had gone. She had an amazing life and it was such a pity that had all gone. In 2008 we were working with Channel 4 when they were going to launch DAB radio and we realised how great it would be to have a mobile device to record and take pictures and grab location. C4 said fantastic so we sketched and built it. However the recession happened and it was clear C4 weren’t going to launch so we thought we would build it any way and in March 2009 we launched. We put it in the App store and didn’t think much more of it. But then loads of journalistic producers found usage for it: the G20 protests for Guardian and Radio One listeners massively caught on. Lots of people started using it. So the growth was quite serendipitous as we realised we were hitting a great market. The USP of the product: We’re all about real-time spoken word, whereas Soundcloud is about musics. They don’t do real-time particularly well. Our content is about trying to find clips pretty quickly. It’s focus on spoken word and audio books.”

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Case study: Piano Media (Slovakia)

The name of the publication and / or company

Piano Media

Established

May 2011

Web Address

www.pianomedia.eu

Form of the company

We are a privately held company. Unlisted company co owned by three groups in the form of shares.

Describe your site or business in few words.

Piano media is an online subscription-based content payment model. Its initial project is in Slovakia where nine publishers, newspapers, TV and multimedia, agreed to put some of their online content behind a joint subscription model in May 2011. Since then traffic to the sites has remained stable. Piano Media charge 2.90 euros for a monthly subscription to the content services. They manage traffic data, advise publishers about what to put behind the subscription, and track useability and manage the income generation. It is a cable-tv style bundling model where one fee is taken on behalf of many publishers. They are planning to extend out of Slovakia to other countries or other bundles of content, working with ISP providers and stores.

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