Category Archives: Selling products

Case Study: Lichfield Community Media (LCM) (UK)

The name of the publication and / or company

Lichfield Community Media (LCM)

Established

2009

Web Address

lichfieldlive.co.uk

Form of the company

Community interest company

Describe your site or business in few words.

Philip John, web developer, internet consultant: “LCM started as Lichfield Blog three years ago. Later on the name was changed to Lichfield Live. Recently LCM launched also Burntwood Live. (Lichfield and Burntwood are major towns in Lichfield District, in Staffordshire, which is home to about 97 000 people.)”

Philip John also runs his own web business, Journal Local, which offers a WordPress platform designed especially hyperlocal websites.

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Case Study: Storyful (Ireland)

The name of the publication and / or company

Storyful

Established

2010

Web Address

storyful.com

Form of the company

Limited company

Describe your site or business in few words.

Claire Wardle, global advocate: “Storyful is the first news agency of the social media age. The platform gives journalists the power to discover, verify and deliver the most valuable social media content. Storyful uses a unique combination of professional journalism and cutting-edge technology to separate the actionable news from the useless noise on platforms such as YouTube and Twitter.

We find and verify newsworthy content from the social web. We make this content available for our professional clients on a dashboard, daily email alerts, a private Twitter account and via access to a 24/7 email address. A few hours later the same content is used to build stories that are publicly available on Storyful.com.

It works so that we feed the dashboard with content – videos, photos, maps, everything that’s relevant. All this content has to have been verified an vetted by our journalists. Our professional clients also have access to a members-only Twitter account and they can email us requests for certain kind of content. Storyful’s clients include ABC News, the New York Times, France24, Channel4, and The Economist.

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Case Study: Tweetminster (UK)

The name of the publication and / or company

Tweetminster

Established

2009 December

Web Address

tweetminster.co.uk

Form of the company

Company limited by shares

Describe your site or business in few words.

Alberto Nardelli, CEO: “Tweetminster is a news platform. We curate news and opinion around any topic, industry or market. It’s a media platform that helps people and organizations discover the most relevant content about their personal interest by dynamically analyzing and organizing in real-time what networks and experts of influence around any topic, industry or market are paying attention to. What that means translated is that we analyze what experts on anything are paying attention to. Then we organize that content and those trends in real-time.

We build technologies that identify experts and then analyze that network. We operate as a public service in politics and current affairs and we work with clients around any topic – from Formula 1 to trading in the Middle East.

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Case Study: Kalpa Limited / China Files (Italy and Spain)


The name of the publication and / or company

Kalpa Limited (company) – China Files (publication)

Established

2009

Web Address

www.china-files.com

Form of the company

LTD

Describe your site or business in few words.

Simone Pieranni, founder of China Files, explains: “China Files is a startup based in Beijing, focusing on in-depth coverage of China-related issues for Italian- and Spanish-speaking media outlets. Our business model is that of the news-agency: producing multimedia stories (text, video, pictures, interactive features) to re-sell to mainstream outlets. Currently we work with more than 30 European and South-American media outlets (print, radio, broadcasting and online). Recently we have started to offer supplementary services, too, as, for example, press roundups on China-related issues for Italian and Spanish corporations, press office consultancy for institutions (e.g. European Union, Embassies) and companies investing in China. These services are more remunerative than producing editorial content, but our main focus remains the journalistic activity.”

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Case Study: YouReporter (Italy)

The name of the publication and / or company

YouReporter

Established

2008

Web Address

www.youreporter.it

Form of the company

LLC

Describe your site or business in few words.

YouReporter is a citizen journalism website that has become a popular destination for people interested in sharing breaking news videos or pictures. Content uploaded on YouReporter.com is often re-used by big media outlets, especially during crisis events as well as for the daily coverage of local news.

Angelo Cimarosti, founder of YouReporter, explains: “We launched YouReporter in 2008, as a purely amateur initiative. I am a broadcast journalist and I have always felt frustrated by the vast amount of videos and pictures available online (it is often impossible for reporters to find them). So, together with Stefano De Nicolo (a broadcast journalist), Luca Bauccio (a lawyer) and Alessandro Coscia (a programmer/designer) we decided to launch a citizen journalism website mainly focused on visual contributions. And this was the right insight at the right time. Around 2009 in Italy we have assisted to an explosion of mobile devices with video-recording capabilities and so our website has become a popular destination for many “citizen journalists” interested in reaching a wider audience. After a 2-year start-up period (with no business plan at all), in 2010 we decided to invest more time and money in YouReporter. That was also because managing a video-centered website means that you spend a lot of money in bandwidth, hosting etc. Presently our business model is focused on free content (accessible and re-usable by whoever is interested) subsidized by advertising. Thanks to the huge amount of monthly unique visitors (1.5 million in December 2011) we are sure that advertising alone can be enough for our sustainability.”

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Case Study: Record China (Japan)

Based on the interview made on 18.01.2012 with Mr. Hiroyuki Yamaki

The name of the publication and / or company

Record China Inc.

Established

August 2005

Web Address

www.recordchina.co.jp

Form of the company

Business corporation

Describe your site or business in few words.

With the globalization of Japanese society, there is growing interest towards news of its neighboring countries such as China.

‘Record China’ is an online media, which provides digital contents 24 hours a day, covering news, photo, and video related to China and other Asian countries. It has been publishing news and photos in collaboration with major portal websites such as ‘Yahoo!Japan’ and ‘livedoor’, and other institutions like Nikkei Telecom and Dow Jones. With their help, Record China is able to provide contents enjoying high news ranking overseas. Moreover, in addition to the fact that it renders photo data to NHK and TBS, ‘Record China’ also deals with interviewing, shooting and editing on request of TV stations.

Main audiences include media dealing with China’s news and businessmen who see China as their marketplace. Diversified information about China are displayed in category such as current affairs, economy, society, culture and sports.

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Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Patient Power (USA)

The name of the publication and / or company

Patient Power LLC

Established

2005

Web Address

www.patientpower.info

Form of the company

LLC

Describe your site or business in few words.

Patient Power produces audio and video interview programs on serious medical topics, relying on interviews with renowned experts and inspiring patients. It is supported financially by major medical centers, through limited advertising, and unrestricted educational grants from pharmaceutical and biotechnology companies. Patients with illnesses such as cancers and chronic conditions rely on their programs to become better informed about the latest news for their condition.

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Case Study: Asymco (Finland)

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

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Case Study: Urheiluviikko.net (Finland / Malta)

The name of the publication and / or company

Urheiluviikko.net, High Roller Factory Ltd.

Established

The site was established by DeeReal t:mi in 2006. In 2010 the ownership of the site was transferred to High Roller Factory Ltd.

Web Address

 Urheiluviikko.net

Form of the company

Urheiluviikko.net was originally launched by DeeReal, Pekka Värre’s one man company. Currently the site is owned by High Roller Factory Ltd, a Maltese joint stock company.

Describe your site or business in few words.

Urheiluviikko.net is a website that is aimed for enthusiastic sport followers and sport betters. The main emphasis is on football, ice hockey and other sports favored by the Finns.

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