Category Archives: Ebooks

Case Study: Kalpa Limited / China Files (Italy and Spain)


The name of the publication and / or company

Kalpa Limited (company) – China Files (publication)

Established

2009

Web Address

www.china-files.com

Form of the company

LTD

Describe your site or business in few words.

Simone Pieranni, founder of China Files, explains: “China Files is a startup based in Beijing, focusing on in-depth coverage of China-related issues for Italian- and Spanish-speaking media outlets. Our business model is that of the news-agency: producing multimedia stories (text, video, pictures, interactive features) to re-sell to mainstream outlets. Currently we work with more than 30 European and South-American media outlets (print, radio, broadcasting and online). Recently we have started to offer supplementary services, too, as, for example, press roundups on China-related issues for Italian and Spanish corporations, press office consultancy for institutions (e.g. European Union, Embassies) and companies investing in China. These services are more remunerative than producing editorial content, but our main focus remains the journalistic activity.”

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Case study: Natalie (Japan)

Based on an interview with Takuya Oyama, Natalie founder March 22 2011.

The name of the publication and / or company

Natasha, Inc.

Established

December 28th 2005

Web Address

natalie.mu (corporate site www.natasha.co.jp)

Form of the company

Business corporation (joint-stock company)

Natasha, Inc. is a privately owned web publisher, located in Shimo-kitazawa Tokyo, Japan. Company publishes web news site Natalie (http://natalie.mu/) which concentrates on domestic entertainment news content – music, comics, comedies etc.

Describe your site or business in few words.

Natalie is a pop culture news website operated by web publisher Natasha, and covers stories about things such as Japanese music, manga, and standup comedy. News released by Natalie comes from record companies and music agencies for music news, publishers and manga writers for manga news, and talent agencies and TV stations for stand-up comedy news.

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Case study: Ars Technica (USA)

Based on an interview with Ken Fisher, Ars Technica founder August 17 2011. The numbers are from the early days from the site and before Condé Nast acquired it 2008.

The name of the publication and / or company

Ars Technica

Established

July 1998, LLC

Web Address

http://arstechnica.com/

Describe your site or business in few words.

Ars Technica is a publication that’s really devoted to telling the story of the interaction of IT and culture. They do news and reviews articles but focus on technology from a pretty broad angle. Ars Technica tries to put everything into “big conversation” about technology, no matter if its gaming, science or Federal Policy on broadband.

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