Merchandise

Case studies that belong to category Merchandise.

Case Study: Lichfield Community Media (LCM) (UK)

May 26, 2012 in 2-5, Banners - weekly/monthly rates, Blogs, Case Studies, Citizen Journalism, Donations, Freelancing, Less than $20.000, Local, Merchandise, News, Original content, Software, plugins or apps, Training, UK | No comments

The name of the publication and / or company

Lichfield Community Media (LCM)

Established

2009

Web Address

lichfieldlive.co.uk

Form of the company

Community interest company

Describe your site or business in few words.

Philip John, web developer, internet consultant: “LCM started as Lichfield Blog three years ago. Later on the name was changed to Lichfield Live. Recently LCM launched also Burntwood Live. (Lichfield and Burntwood are major towns in Lichfield District, in Staffordshire, which is home to about 97 000 people.)”

Philip John also runs his own web business, Journal Local, which offers a WordPress platform designed especially hyperlocal websites.

Read the rest of this entry »

Case Study: Asymco (Finland)

April 18, 2012 in $20.000-$50.000, 1, Ad networks, Case Studies, Consulting, Donations, DVDs, Events, Finland, Merchandise, Original content, Partnerships, Podcast, Selling data, Speaking, Special editions of content, Sponsorship, Technology, Video | No comments

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

Read the rest of this entry »

Case Study: Rue89 (France)

April 10, 2012 in 10+, Ad networks, Banners - CPM / CPI, Case Studies, Citizen Journalism, Consulting, Cost per Click (CPC), Design, Donations, France, Freelancing, Job Boards or Classifieds, Merchandise, More than $100.000, News, Online courses, Original content, Software, plugins or apps, Special editions of content, Sponsorship, Training, Webinars | No comments

The name of the publication and / or company

Rue89

Established

2007

Web Address

www.rue89.com

Form of the company

Société par actions semplifie (similar to LLC)

Describe your site or business in few words.

“Rue89 was launched in 2007 by five professional journalists, some of them previously involved with the leftist newspaper Liberation. From the very beginning, the website stood out for its unique approach to digital journalism, clearly stated in its initial slogan: “Information with three voices: journalists, experts and you!” The term “”Rue”" (street) symbolizes the opening of a new way, while the number 89 recalls three symbolic events in history: the French Revolution (1789), the fall of the Berlin Wall (1989), and the invention of the Web (1989).

Read the rest of this entry »

Case Study: Sankei Digital (Japan)

April 6, 2012 in 10+, Banners - CPM / CPI, Blogs, Books, Case Studies, Entertainment, Japan, Merchandise, More than $100.000, News, Original content, Software, plugins or apps, Sports, Subscription, Syndication | No comments

Based on the interview made on 18.03.2011 with CEO Tetsuji Kondo.

The name of the publication and / or company

Sankei Digital Inc

Established

2005/11/1

Web Address

www.sankei-digital.co.jp

Form of the company

Business corporation (joint-stock company)

Describe your site or business in few words.

Operates as a full-time digital company owned by Sankei Shimbun, one of Japan’s largest national daily newspapers. The website contains content from five different news sources: General news from MSN Sankei News, sports and entertainment news from Sankei Sports, evening tabloid paper news from ZAKZAK, economics and business news from SankeiBiz, and popular news summaries from iza. Of all of these sources, iza not only reports on news, but is also made up of blogs written by journalists and experts, and allows users to backtrack their blog articles freely. This highlights the website’s interactivity.

Read the rest of this entry »

Case Study: Videonews.com (Japan)

April 3, 2012 in 5-10, Books, Case Studies, DVDs, Japan, Membership, Merchandise, More than $100.000, News, Original content, Special editions of content, Video | No comments

Based on an interview made 24.03.2011 with Tetsuo Jimbo, Videonews.com founder.

The name of the publication and / or company

Video News Network, Inc.

Established

April 1, 1996

Web Address

www.videonews.com

Describe your site or business in few words.

Videonews.com is Japan’s first internet news television specializing in news, and was set up by Japan’s pioneering video journalist, Tetsuo Jimbo. Mr. Jimbo saw the need for a truly independent news television station that did not rely on advertising revenue.

The main program available on Video News is “Maru-geki Talk On Demand” and “News Commentary”, both anchored by Mr. Jimbo and sociologist Shinji Miyadai. Past guests have included such big names as Japan’s prime minister and cabinet members. Staff meetings are held to decide on what topics to investigate, but the lineup can be changed in the event a major news story comes up. In March 2011, a camera team was sent in to report on the devastation of the Japan Earthquake for a special report.

Form of the company

Business corporation (joint-stock company).

Read the rest of this entry »

Case study: Not on the Wires (UK)

February 7, 2012 in $20.000-$50.000, 10+, Books, Case Studies, Coaching, Consulting, Design, Donations, Events, Freelancing, Merchandise, News, Original content, Politics, Reports, Software, plugins or apps, Speaking, Training, UK, Video | No comments

The name of the publication and / or company

Not on the Wires

Established

April 2010

Web Address

www.notonthewires.com

Form of the company

Ltd. Exploring to changing to social enterprise .

Describe your site or business in few words.

Notonthewires is an alternative news provider priding itself on in-depth coverage of otherwise untold stories, analysis and insight. It is a multimedia production platform with an innovative content management system.

Presented through eye-catching photography, video and innovative interactive features – the team investigate the other side of a rapidly changing world. Part of the strategy is to publish less often but higher quality, which can be as little as once a month but they are avoiding the news agenda.

Not on the Wires is updated throughout the year from its headquarters, Silk Road Studios in London. Led by its co-founders, it has a network of contributors reporting from São Paulo to Tashkent, Cape Town to Buenos Aires, and the network is growing. The sell is “It’s your world, discover more about it with us.”

The general business plan is based on a growing understanding that young people are starting to think outside of the box.”

Read the rest of this entry »