Category Archives: 1

Case Study: Asymco (Finland)

The name of the publication and / or company

Asymco

Established

2010

Web Address

asymco.com

Form of the company

Sole proprietorship

Describe your site or business in few words.

Asymco is a technology oriented blog and business, owned by a former Nokia analyst Horace Dediu, who is based in Helsinki, Finland. The blog has a large international audience and it has been cited by business and technology publications such as Fortune, Forbes and Wired, for example. Mr. Dediu is very well-respected especially as an Apple analyst.

Mr. Dediu says the contents of his blog is analysis, not journalism. It’s not meant to be news or commentary. It’s meant to be taking those news and data, public information, and trying to interpret them. Initially, he planned to do app development, and the blog was intended as a way to promote that business. However, soon he found out that the type of work that was requested from the blog turned out to be more management consulting. He obtained some consulting engagements within three months from starting the blog and that is still the primary source of income for him.

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Case Study: Media Street Apps Limited (UK)

The name of the publication and / or company

Media Street Apps Limited

Established

November 2010 (previously Cut Media)

Web Address

mediastreetapp.com

Form of the company

Limited company

Describe your site or business in few words.

Jonathan Lloyd, the founder and owner:

“Media Street Apps is a start-up business developing a web application called Media Street, which is a software application to run local websites. Our case study pilot site is for my local area, King’s Road, in Chelsea, London (kingsroad.co.uk). Our second local website is fulhamroad.co.uk.

Any domain name can be plugged into the Media Street app. That means a local news website can be created very quickly. I can expand into other areas of London without having to reinvent the wheel. We can also license the app to others, but that’s not in my six-month business plan. I’m trying to nail and finish my two pilot sites first.

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Case study: Hellapoliisi (Finland)

The name of the publication and / or company

Hellapoliisi.fi

Established

Registered as a company in 2010

Web Address

Hellapoliisi.fi

Form of the company

A joint stock company

Describe your site or business in few words.

Hellapoliisi Ltd. is a privately owned company, located in Helsinki, Finland. Hellapoliisi.fi is a website which concentrates on food – it publishes recipes and articles of novelty items. Company offers recipes and food photography to order. The owner, Kati Jaakonen, does also recipe books and food related games that are published by Readme.fi Oy and Nelostuote Oy Tactic Games.

The Hellapoliisi (can be translated as Stove police) blogsite started as a hobby. Kati Jaakonen, a cook by profession, founded a food blog around 2006 – 2007 in order to offer photos of her pastry and recipes for people interested in food and cooking. The site became popular very rapidly by offering good recipes for free. The content of the site is still free for visitors. The revenue comes from recipes and food photos that Kati sells to food companies. She also publishes books containing recipes.

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Case study: Landscape Juice (UK)

The name of the publication and / or company

Landscape Juice

Established

Landscape Juice blog 2006

Web Address

www.landscapejuice.com

Form of the company

Auto-entrepreneur (self employed based in France)

Describe your site or business in few words.

“Featuring analysis and comment, Landscape Juice is a journalism blog running as a trade magazine – the trade voice of the landscape and horticulture industry. A sister site Landscape Juice Network was established to act as a forum where other members write their own comments, tips, advice and discussions. The Landscape Juice Network, which was launched in April 2008, is an open association of landscape and horticulture industries helping business owners of all sizes.

The blog began because I wanted to run something on the internet when I came to France and a professional friend felt it was an opportunity, to write about all my knowledge in the industry as we realised there was nothing really out there. I switched to Typepad and started writing about my industry, about landscaping. There wasn’t anything – there were industry magazines but not online. This site is me writing with comment facilities open.

I took the Landscape Network in a direction I wasn’t comfortable with at first and it has taken two years to turn that decision around: originally the network was free and open to anyone but that devalued the site. Anyone, including consumers could come on and join. I vet the membership now. I look at their profile to keep it most definitely as a business community. Both the blog and the network are both optimised for Google and the content is open to view so it is all still open to read but consumers would not be able to be part of the conversation in the professional network which is better as they may not know enough about it. There are 2,400 members now.”

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Case study: This French Life (France)

The name of the publication and / or company

This French Life

Established

2003

Web Address

www.thisfrenchlife.com

Form of the company

Auto entrepreneur – self-employed.

Describe your site or business in few words.

This French Life provides many interesting nuggets of information and is of service to people who are keen to move to France, or those already living there. There are articles about setting-up a wide variety of necessary services, from banking to the internet, as well as some of the more enjoyable things about life. It also features interviews with people from the area, those that have lived here all their lives and those that have moved to start a fresh in France.

The site is organised by categories and from the front page of the site you will be able to read the latest articles and news. It is written by journalist Craig McGinty.

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Case Study: Bargain Babe (USA)

Based on an interview Nov 17 2010 with editor-publisher Julia Scott.

The name of the publication and / or company

Bargain Babe

Established

January 2009

Form of the organization

-

Web address

http://www.bargainbabe.com

Describe the site or business in few words

I share strategy, coupons, and inspiration to help people save money. Money saving tips.

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