Category Archives: Consumer issues

Case Study: nanapi, Rocketstart Company (Japan)

Based on an interview xxx date

The name of the publication and / or company

nanapi, Rocketstart Company


December 2007

Web Address

Form of the company

Business corporation

Describe your site or business in few words.

nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.

As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’

Staff numbers

Who’s creating the content

  • editing staff 30%
  • sales/marketing 10%
  • system engineer/designer 15%
  • others (web producer, director, etc.) 45%

How they make money

Revenue models and sustainability

Advertising Revenue

In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.

Other Revenue  

Reception of investment and funding 0.33 billion yen

How much is your yearly or monthly revenue?

Not disclosed.

What would be the most important thing on your road to sustainability?

We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.


Case study: This French Life (France)

The name of the publication and / or company

This French Life



Web Address

Form of the company

Auto entrepreneur – self-employed.

Describe your site or business in few words.

This French Life provides many interesting nuggets of information and is of service to people who are keen to move to France, or those already living there. There are articles about setting-up a wide variety of necessary services, from banking to the internet, as well as some of the more enjoyable things about life. It also features interviews with people from the area, those that have lived here all their lives and those that have moved to start a fresh in France.

The site is organised by categories and from the front page of the site you will be able to read the latest articles and news. It is written by journalist Craig McGinty.

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Case Study: Bargain Babe (USA)

Based on an interview Nov 17 2010 with editor-publisher Julia Scott.

The name of the publication and / or company

Bargain Babe


January 2009

Form of the organization

Web address

Describe the site or business in few words

I share strategy, coupons, and inspiration to help people save money. Money saving tips.

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