Category Archives: Health

Case Study: nanapi, Rocketstart Company (Japan)

Based on an interview xxx date

The name of the publication and / or company

nanapi, Rocketstart Company

Established

December 2007

Web Address

nanapi.jp

Form of the company

Business corporation

Describe your site or business in few words.

nanapi is information website featuring ‘how to’, where ‘life recipe’ is shared and enjoyed. ‘Life recipe’ is, like cooking recipe, small tips that make people’s life more convenient. ‘Recipes’ include important manners in daily life, tips for easy saving and house cleaning, to name a few. Those recipes are written by ordinary internet users who have passed the screening of Rocketstart Company. Users earn rewards by providing their own recipes, which is how the system works.

As for the uniqueness of the website, the interviewer said: ‘ What we put emphasis on is information that will be equally useful 3 years later, not those that just come and go.’

Staff numbers

Who’s creating the content

  • editing staff 30%
  • sales/marketing 10%
  • system engineer/designer 15%
  • others (web producer, director, etc.) 45%

How they make money

Revenue models and sustainability

Advertising Revenue

In terms of method: Ad Networks, Cost per Click (CPC) and Sponsored link are used.

Other Revenue  

Reception of investment and funding 0.33 billion yen

How much is your yearly or monthly revenue?

Not disclosed.

What would be the most important thing on your road to sustainability?

We think it important to maintain our competence in order to win over our rivals, whether faced with competition or entrance of other companies. I think our competence lies in our database of ‘how-to’ and we are aiming at the largest size of database among Japan by the time of March 2012.

 

Case Study: MedCity Media (USA)

The name of the publication and / or company

MedCity Media

Established

2008

Web Address

www.medcitynews.com

Form of the company

LLC

Describe your site or business in few words.

MedCity Media is to life science what TechCrunch and GigaOm are to technology: a destination portal (MedCityNews.com) for the latest on innovation and B2B insight. Our readers are the ones everyone wants: entrepreneurs, C-level hospital executives, investors and the innovation ecosystem. Our business model builds better, deeper and more lucrative relationships with customers because we leverage our content and our audience better than our peers.

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Case Study: Patient Power (USA)

The name of the publication and / or company

Patient Power LLC

Established

2005

Web Address

www.patientpower.info

Form of the company

LLC

Describe your site or business in few words.

Patient Power produces audio and video interview programs on serious medical topics, relying on interviews with renowned experts and inspiring patients. It is supported financially by major medical centers, through limited advertising, and unrestricted educational grants from pharmaceutical and biotechnology companies. Patients with illnesses such as cancers and chronic conditions rely on their programs to become better informed about the latest news for their condition.

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