Product reviews

Case studies that belong to category Product reviews.

Case study: Ars Technica (USA)

August 17, 2011 in $50.000-$100.000, 2-5, Ad networks, Banners - CPM / CPI, Case Studies, Ebooks, Membership, Newsletter Advertising, Original content, Product reviews, Special editions of content, Sponsorship, Technology, United States | No comments

Based on an interview with Ken Fisher, Ars Technica founder August 17 2011. The numbers are from the early days from the site and before Condé Nast acquired it 2008.

The name of the publication and / or company

Ars Technica

Established

July 1998, LLC

Web Address

http://arstechnica.com/

Describe your site or business in few words.

Ars Technica is a publication that’s really devoted to telling the story of the interaction of IT and culture. They do news and reviews articles but focus on technology from a pretty broad angle. Ars Technica tries to put everything into “big conversation” about technology, no matter if its gaming, science or Federal Policy on broadband.

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Case study: Afterdawn.com (Finland)

May 14, 2011 in 2-5, Ad networks, Banners - CPM / CPI, Case Studies, Finland, More than $100.000, Original content, Product reviews, Revenue per year, Technology | No comments

The name of the publication and / or company

Afterdawn.com

Established (year)

2003 (registered 25.06.2003)

Web address

www.afterdawn.com

A form of the organization

A joint stock company (osakeyhtiö).

Short description of the site or business

AfterDawn Oy is a privately owned web publisher, located in Oulu, Finland. Company publishes its AfterDawn.com -branded tech information sites in six languages. The Afterdawn sites offer tech news, software downloads, reviews and guides.

From the website:

“We aim to cater all the information, product reviews and technical details for users seeking information about mobile phones, high-definition television, gaming console technology and digital multimedia. Simply put, when people are making purchase decisions on high-end products within our niche, they should be able to find unbiased information from our sites to influence their decision.”

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