Based on an interview with Ken Fisher, Ars Technica founder August 17 2011. The numbers are from the early days from the site and before Condé Nast acquired it 2008.
The name of the publication and / or company
July 1998, LLC
Describe your site or business in few words.
Ars Technica is a publication that’s really devoted to telling the story of the interaction of IT and culture. They do news and reviews articles but focus on technology from a pretty broad angle. Ars Technica tries to put everything into “big conversation” about technology, no matter if its gaming, science or Federal Policy on broadband.