Category Archives: Product reviews

Case study: Ars Technica (USA)

Based on an interview with Ken Fisher, Ars Technica founder August 17 2011. The numbers are from the early days from the site and before Condé Nast acquired it 2008.

The name of the publication and / or company

Ars Technica


July 1998, LLC

Web Address

Describe your site or business in few words.

Ars Technica is a publication that’s really devoted to telling the story of the interaction of IT and culture. They do news and reviews articles but focus on technology from a pretty broad angle. Ars Technica tries to put everything into “big conversation” about technology, no matter if its gaming, science or Federal Policy on broadband.

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Case study: (Finland)

The name of the publication and / or company

Established (year)

2003 (registered 25.06.2003)

Web address

A form of the organization

A joint stock company (osakeyhtiö).

Short description of the site or business

AfterDawn Oy is a privately owned web publisher, located in Oulu, Finland. Company publishes its -branded tech information sites in six languages. The Afterdawn sites offer tech news, software downloads, reviews and guides.

From the website:

“We aim to cater all the information, product reviews and technical details for users seeking information about mobile phones, high-definition television, gaming console technology and digital multimedia. Simply put, when people are making purchase decisions on high-end products within our niche, they should be able to find unbiased information from our sites to influence their decision.”

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